Category Manager- Quick Commerce

Neara; Bengaluru; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

AppsForBharat, operating under the Srimandir brand, is building its quick-commerce presence in India’s fast-moving devotional segment. The Category Manager — Quick Commerce VISIBILITY will own shelf visibility, pricing and platform relationships to drive conversion across Blinkit, Zepto and Instamart.

You’ll lead pricing, media strategy and listings to maximize GMV and market share. The role requires 4–6 years of category/ecommerce experience, hands-on quick-commerce know-how, and strong

Qualifications

• 4–6 years in category management, brand, or ecommerce growth.
• Hands-on quick-commerce experience with Blinkit/Zepto/Instamart preferred.
• Pricing and P&L fluency; comfortable owning a category number.
• Retail-media/ads capability; run and optimise platform ad consoles.
• Strong platform KAM relationships and negotiation instinct.
• Data-driven decisions using SKU × city data.

Responsibilities

• Own visibility for the devotional category on quick-commerce shelves.
• Set pricing, margins and assortments per sub-category.
• Manage retail media/ads across Blinkit, Zepto and Instamart.
• Own platform relationships and joint business plans with each platform.
• Ensure listings health, content quality, and availability with Ops.
• Track market trends and adjust pricing decisions.

Skills

Category management

E-commerce growth

Retail media & ads

Pricing & P&L

Platform relationships

Data analytics

Excel

Tools

Blinkit

Zepto

Instamart

Job description

About the job

Srimandir · AppsForBharat — We're Hiring

AppsForBharat runs Srimandir, India's largest devotional platform — ~40M+ downloads across three verticals: e-Pooja, e-Chadhava and e-Commerce. We're building India's most-recognised devotional brand, and we're now launching our commerce category on quick commerce (Blinkit, Zepto, Instamart) to take our reach from X to 100X households. These two roles own the two levers that decide whether we win that shelf:VisibilityandAvailability.

Category Manager — Quick Commerce VISIBILITY

Own how we get seen and convert on the quick-commerce shelf — pricing, ads, and platform relationships.

Experience: 4-6 years · quick-commerce category experience strongly preferred

The role

You ownvisibilityfor the devotional category on quick commerce — winning the shelf and the conversion that follows. Your job is to make Srimandir the product people see, trust and buy: the right price on every lane, the right media behind the right SKUs, and the right relationships with each platform's team. You run the category like a P& L and grow it from launch.

What you'll own

• Pricing & margin architecture per sub-category — mass / mass-premium / premium — balancing reach (breakeven anchors) against margin (premium lanes).

• Quick-commerce retail media / ads across Blinkit, Zepto and Instamart — search, visibility placements, and daily ROAS / ACOS management.

• Platform relationships (KAM) - own the relationship and joint business plans (JBP) with each platform's category / account managers.

• Assortment & listing performance - catalogue health, content and images, SKU-level conversion, and availability coordination with Ops.

• Category P& L, GMV and market share - own the number; plan the BAU and festive visibility calendar.

• Market & competitive intelligence - track sub-category trends, private labels and share shifts; feed assortment and pricing decisions.

What success looks like (first 6-12 months)

• Share of voice / visibility and SKU-level conversion at or above target on each platform.

• Ad efficiency (ROAS / ACOS) within the agreed guardrail while scaling spend.

• Category GMV and market-share growth versus launch baseline.

• Clean, complete, high-converting listings and a live JBP with each platform.

What you bring

• 4-5 years in category management, brand, or e-commerce growth -hands-on quick-commerce experience (having run a category on Blinkit / Zepto / Instamart) strongly preferred.

• Pricing and P& L fluency - comfortable owning a category number.

• Retail-media / performance-ads capability (running and optimising platform ad consoles).

• Strong platform KAM relationships and commercial-negotiation instinct.

• Data-driven - strong Excel / analytics; makes decisions from SKU×city data.

Nice to have

• FMCG or D2C category background; exposure to festive / seasonal demand planning.

• Affinity for the devotional / cultural space and Indian consumer nuance.