Category Manager- Quick Commerce

AppsForBharat; Bengaluru; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

AppsForBharat, operator of Srimandir, is hiring for a Category Manager focused on Quick Commerce VISIBILITY. You will own visibility and pricing strategy on Blinkit, Zepto, and Instamart, drive ads and platform relationships, and coordinate with Ops to ensure listings and availability across sub-categories.

The role requires 4–6 years in category management or e-commerce growth, with hands-on quick-commerce experience strongly preferred.

Qualifications

• 4–6 years in category management, brand, or e-commerce growth.
• Hands-on quick-commerce experience (Blinkit/Zepto/Instamart) preferred.
• Pricing and P&L fluency; comfortable owning a category number.
• Retail-media / performance-ads capability on platform consoles.
• Strong platform KAM relationships and commercial-negotiation instinct.
• Data-driven — able to make decisions from SKU×city data.

Responsibilities

• Own visibility for the devotional category on quick-commerce platforms.
• Set pricing, margins, and assortment to balance reach and profitability.
• Manage platform ads, search visibility, and ROAS/ACOS targets.
• Maintain joint business plans with each platform's category/account managers.
• Coordinate with Ops for listing health, content, and availability.
• Track category GMV, market share, and build a festive visibility calendar.

Skills

Pricing & P&L

Retail media

Platform KAM relationships

Excel/Analytics

Data-driven decisions

Tools

Excel

Job description

About the job

Srimandir · AppsForBharat — We're Hiring

AppsForBharat runs Srimandir, India's largest devotional platform — ~40M+ downloads across three verticals: e-Pooja, e-Chadhava and e-Commerce. We're building India's most-recognised devotional brand, and we're now launching our commerce category on quick commerce (Blinkit, Zepto, Instamart) to take our reach from X to 100X households. These two roles own the two levers that decide whether we win that shelf:VisibilityandAvailability.

Category Manager — Quick Commerce VISIBILITY

Own how we get seen and convert on the quick-commerce shelf — pricing, ads, and platform relationships.

Experience: 4–6 years · quick-commerce category experience strongly preferred

You ownvisibilityfor the devotional category on quick commerce — winning the shelf and the conversion that follows. Your job is to make Srimandir the product people see, trust and buy: the right price on every lane, the right media behind the right SKUs, and the right relationships with each platform's team. You run the category like a P&L and grow it from launch.

What you'll own

• Pricing & margin architecture per sub-category — mass / mass-premium / premium — balancing reach (breakeven anchors) against margin (premium lanes).

• Quick-commerce retail media / ads across Blinkit, Zepto and Instamart — search, visibility placements, and daily ROAS / ACOS management.

• Platform relationships (KAM) — own the relationship and joint business plans (JBP) with each platform's category / account managers.

• Assortment & listing performance — catalogue health, content and images, SKU-level conversion, and availability coordination with Ops.

• Category P&L, GMV and market share — own the number; plan the BAU and festive visibility calendar.

• Market & competitive intelligence — track sub-category trends, private labels and share shifts; feed assortment and pricing decisions.

What success looks like (first 6–12 months)

• Share of voice / visibility and SKU-level conversion at or above target on each platform.

• Ad efficiency (ROAS / ACOS) within the agreed guardrail while scaling spend.

• Category GMV and market-share growth versus launch baseline.

• Clean, complete, high-converting listings and a live JBP with each platform.

What you bring

• 4–5 years in category management, brand, or e-commerce growth —hands-on quick-commerce experience (having run a category on Blinkit / Zepto / Instamart) strongly preferred.

• Pricing and P&L fluency — comfortable owning a category number.

• Retail-media / performance-ads capability (running and optimising platform ad consoles).

• Strong platform KAM relationships and commercial-negotiation instinct.

• Data-driven — strong Excel / analytics; makes decisions from SKU×city data.

Nice to have

• FMCG or D2C category background; exposure to festive / seasonal demand planning.

• Affinity for the devotional / cultural space and Indian consumer nuance.