Digital Marketing Manager - Meta

Supertails; Bengaluru; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

A leading pet care platform in Bengaluru is seeking a Digital Marketing Manager/Associate to oversee strategic media planning and optimization across Meta platforms and various online marketplaces. This role requires 3-7 years of experience managing large-scale advertising campaigns, a deep understanding of data analytics, and a creative approach to campaign testing. The ideal candidate will drive customer acquisition and retention through strategic media investments and innovative marketing strategies.

Qualifications

• 3-7 years of experience managing Meta Ads campaigns and Marketplace Ads.
• Experience developing full-funnel media plans with significant budgets.
• Knowledge of conversion campaigns and Meta Commerce Manager.

Responsibilities

• Develop and execute media plans for Meta & Marketplace marketing campaigns.
• Manage annual budget across marketing funnel.
• Analyze performance metrics to optimize campaigns.

Skills

Strategic media planning

Budget management

Data analysis

Creative strategy

Audience targeting

Tools

Google Analytics

Excel

Google Sheets

Job description

Overview

This role is designed for a strategic leader who will take complete ownership of the Meta advertising ecosystem for Supertails. The position demands a sophisticated blend of data-driven optimization and sharp creative intuition. The ideal candidate will be responsible for crafting the overarching growth and media plan, guiding a high-tempo creative testing framework, and contributing to the broader programmatic strategy. This role is pivotal for brand building, customer acquisition, and driving lifetime value through Meta's powerful platforms.

Detailed Job Description

Position Title: Digital Marketing Manager/Associate - Meta & Marketplace Marketing

Reports to: Head of Digital Marketing

Experience Level: 3-7 Years

About Supertails:

Supertails is India's leading pet-care platform, dedicated to creating a better world for pets and their parents. Our ecosystem includes Supertails.com, a comprehensive online marketplace for pet supplies; Henlo, our fast-growing private label brand of dog food; and a suite of offline pet healthcare services. We are a data-driven, AI-forward company on a mission to provide everything a pet parent needs, right from their pet's first bark or meow.

The Role:

We are seeking a strategic and analytical Digital Marketing Manager/Associate to lead our media planning and optimization efforts across all Meta platforms (Facebook, Instagram, Messenger) and online marketplaces (Amazon, Flipkart, Blinkit, Zepto, Instamart, etc.). You will be responsible for developing and executing a full-funnel strategy, managing a substantial budget to drive new customer acquisition, app installs, and customer retention. This role requires a unique blend of analytical rigor and creative thinking, as you will be responsible for data-backed decision-making alongside a robust creative testing agenda.

Key Responsibilities

• Strategic Media Planning & Budget Management: Develop, own, and execute the quarterly and monthly media plan for all Meta & Marketplace marketing campaigns, aligning with overarching business goals.
• Manage and allocate a multi-crore annual budget across the full marketing funnel—from awareness and consideration (TOFU/MOFU) to conversion and retention (BOFU).
• Provide detailed performance forecasts and reports to senior stakeholders.
• Oversee the end-to-end execution of all Meta and Marketplace marketing app campaigns for installs and engagement, and lead generation campaigns.
• Implement sophisticated audience strategies, leveraging custom audiences (from web, app, and customer lists), lookalike audiences, and detailed interest/behavioral targeting.
• Continuously monitor and optimize campaigns, analyzing performance metrics (ROAS, CPA, CVR, LTV, Frequency) to scale winners.
• Lead the creative strategy for Meta, developing a high-tempo A/B testing framework to continuously improve performance.
• Collaborate closely with the creative/design team to brief and develop compelling, platform-native ad assets (video, image, carousel, collection).
• Analyze creative performance to derive actionable insights on what hooks, angles, and formats resonate with our audience, and use this data to inform optimization.

What We're Looking For

• 3-7 years of hands-on experience managing large-scale Meta Ads campaigns and Marketplace Ads (Amazon, Flipkart, QCs) for a high-growth e-commerce or D2C brand.
• Proven expertise in developing full-funnel media plans and managing significant monthly budgets.
• Deep, practical knowledge of all relevant Meta campaign types, especially conversion campaigns with product catalogs and app campaigns; including feed management in Meta Commerce Manager.
• Deep, practical knowledge of growing D2C brands on online marketplaces.
• Strong analytical skills and a data-driven mindset, with proficiency in using Google Analytics and Excel/Google Sheets to measure and report on performance.
• A demonstrated ability to lead creative strategy, including briefing creative teams and running structured A/B tests.

Good-to-Haves

• Familiarity with the Google Ads ecosystem and Shopify.
• Familiarity with programmatic advertising concepts and DSPs.
• Experience with mobile measurement platforms (MMPs) like Appsflyer.
• A passion for the pet-care industry and a desire to build a