Manager – Business Finance – D2C/eCommerce Serving Skill

The Corporate Institute; India; On-site; INR 2,800,000 - 4,000,000; Full time

Job summary

The Corporate Institute is seeking a dynamic Business Finance Manager (BFM) for D2C and E-commerce, with 8–12 years of CA experience. You will partner with business teams to drive financial planning, profitability, and strategic decision-making for fast-growing digital channels.

You will own end-to-end financial management including budgeting, forecasting, and KPI tracking, while optimizing working capital and pricing strategies across marketplaces. Strong Excel and analytics are essential.

Qualifications

• CA with 8–12 years of experience in finance for D2C/E-commerce.
• Strong FP&A and P&L ownership experience.
• Ability to analyze performance metrics and drive cost optimization.

Responsibilities

• Partner with business, operations and finance teams to analyze financial performance and improve processes.
• Own end-to-end financial planning including budgeting, forecasting and variance analysis.
• Evaluate ROI on performance marketing spends, campaigns and new product launches.
• Prepare annual operating plans and monitor KPIs against targets.
• Support pricing strategies, discounting decisions across digital platforms and marketplaces.
• Collaborate with cross-functional teams to drive productivity, cost reduction and working capital management.
• Monitor and report key financial metrics to leadership; provide actionable insights.
• Conduct product costing, margin analysis and profitability tracking to support pricing initiatives.

Skills

E-commerce / D2C

FP&A

Analytical skills

Commercial finance

Excel & modelling

Digital metrics

Stakeholder management

Fast-paced environment

P&L management

Education

Chartered Accountant

Tools

Excel

Financial modeling

Job description

Job Title : Business Finance Manager (BFM) – D2C / E-commerce-

Experience Required : 8-12 Years

Qualification : CA

Job Purpose :

We are looking for a dynamic Business Finance Manager to partner with the D2C and E-commerce business teams. The role involves driving financial planning, profitability, commercial decision-making, and business performance for fast-growing digital channels. The ideal candidate will act as a strategic finance partner and support business growth through financial insights, analytics, cost optimization, and working capital management.

This role offers exposure to end-to-end P&L management, marketplace reconciliations, digital business metrics, pricing strategies, and cross-functional stakeholder management.

Key Responsibilities :

• Partner closely with business, operations, and finance teams to analyze financial performance and improve business processes.
• Drive end-to-end financial performance management including P&L ownership, budgeting, forecasting, and variance analysis.
• Evaluate ROI on performance marketing spends, digital campaigns, promotions, and new product launches.
• Prepare annual operating plans, business plans, and monitor achievement against financial and operational KPIs.
• Support commercial structuring, pricing strategy, and discounting decisions across various digital platforms and marketplaces.
• Work with cross-functional teams to drive productivity improvement, cost reduction, inventory optimization, and working capital management.
• Monitor and report key financial metrics and business trends to leadership teams.
• Provide insights and recommendations for revenue enhancement, profitability improvement, and capital allocation.
• Conduct product costing, margin analysis, profitability tracking, and support pricing strategy initiatives.
• Track and improve key digital metrics including :

1. Customer Acquisition Cost (CAC)
2. Lifetime Value (LTV)
3. Return on Ad Spend (ROAS)
4. Contribution Margins

• Ensure accurate marketplace reconciliations and support revenue assurance processes.
• Collaborate with supply chain and operations teams for inventory and contract management.

Desired Skills & Competencies :

• Strong understanding of E-commerce / D2C business models
• Expertise in financial planning & analysis (FP&A)
• Strong analytical and problem-solving skills
• Commercial finance and business partnering experience
• Advanced Excel and financial modeling skills
• Knowledge of digital business metrics and performance marketing analytics
• Excellent stakeholder management and communication skills
• Ability to work in a fast-paced and dynamic environment

Preferred Industry Background :

• FMCG
• Consumer Goods
• Retail
• E-commerce
• D2C Brands
• Digital Commerce
• Key Metrics Exposure
• P&L Management
• Budgeting & Forecasting
• Variance Analysis
• CAC / LTV / ROAS
• Gross Margin & Contribution Margin
• Working Capital
• Inventory Analytics
• Revenue Assurance