Manager – Brand Marketing (Retail)

TechWise Digital; Bengaluru; On-site; INR 900,000 - 1,200,000; Full time

Job summary

Techwise Digital in Bengaluru seeks an experienced Brand Marketing Manager to lead brand-building initiatives across retail channels, drive footfall and customer engagement, and support business growth.

The role covers strategic planning, budget management, collaboration with sales and agencies, and measurement of campaign effectiveness to strengthen brand visibility in stores. You will partner with cross-functional teams to ensure consistent messaging and impactful campaigns across regions.

Qualifications

• 5–8 years of experience in brand marketing, preferably in retail.
• Strong knowledge of retail marketing, brand positioning, and campaign management.
• Experience in budget management, customer engagement, and marketing analytics.
• Excellent communication, stakeholder management, and project coordination skills.

Responsibilities

• Develop and execute brand marketing strategies aligned with business objectives.
• Plan and manage retail marketing campaigns, promotions, product launches, and seasonal activities.
• Drive brand awareness, customer engagement, and in-store footfall through integrated marketing initiatives.
• Coordinate with retail operations, sales, creative agencies, and external partners.
• Manage marketing budgets, campaign timelines, and vendor relationships.
• Oversee digital marketing, social media, and local marketing activities to support retail growth.
• Monitor campaign performance, customer insights, and market trends to improve effectiveness.
• Maintain brand consistency across stores, promotional materials, and marketing communications.

Skills

Brand marketing

Retail marketing

Campaign management

Budget management

Stakeholder management

Communication

Job description

We are looking for an experienced Brand Marketing Manager to lead brand-building initiatives, retail marketing campaigns, and customer engagement activities. The candidate will be responsible for strengthening brand visibility, driving footfall, and supporting business growth across retail channels.

Key Responsibilities

• Develop and execute brand marketing strategies aligned with business objectives.
• Plan and manage retail marketing campaigns, promotions, product launches, and seasonal activities.
• Drive brand awareness, customer engagement, and in-store footfall through integrated marketing initiatives.
• Coordinate with retail operations, sales, creative agencies, and external partners.
• Manage marketing budgets, campaign timelines, and vendor relationships.
• Oversee digital marketing, social media, and local marketing activities to support retail growth.
• Monitor campaign performance, customer insights, and market trends to improve effectiveness.
• Maintain brand consistency across stores, promotional materials, and marketing communications.

Required Skills

• 5–8 years of experience in brand marketing, preferably in the retail industry.
• Strong knowledge of retail marketing, brand positioning, and campaign management.
• Experience in budget management, customer engagement, and marketing analytics.
• Excellent communication, stakeholder management, and project coordination skills.

Skills: marketing,retail,brand marketing