Manager - Brand Activations

Voltas Limited - A TATA Enterprise; Mumbai; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Voltas Limited - A TATA Enterprise in Mumbai is seeking a Marketing Finance partner to safeguard budgets and provide data-driven financial insights for growth.

You will collaborate with Marketing, Sales, Activation, Digital, and Product teams; produce monthly dashboards; ensure DOA compliance; and drive digitisation of marketing activities.

The role focuses on budget planning, spend control, and vendor negotiations to maximise value for the business.

Qualifications

• Experience in budgeting, forecasting, and cost control for marketing activities.
• Ability to analyze spend variances and propose corrective actions.
• Experience with vendor contracts and commercial terms review.

Responsibilities

• Prepare and manage annual and periodic marketing budgets across ATL, BTL, and digital.
• Monitor budget vs. actuals and highlight variances with action plans.
• Vendor contract review and commercial term verification before payments.
• Publish monthly dashboards on marketing spends and insights for senior management.

Skills

Marketing spends

Budgeting and forecasting

Variance analysis

Governance

Vendor negotiations

Stakeholder management

Job description

• Vendor & Commercial Management

JOB DESCRIPTION : MARKETING FINANCE

Brief

To act as a finance business partner to the Marketing function, ensuring optimal utilization of marketing budgets, Disciplined financial governance, Periodical Update of Marketing Job Rate Card, Audit Adherence on Spends and compliance while supporting business growth through data-driven financial insights.

Key Responsibilities

• Budgeting & Financial Planning
• Prepare and manage annual and periodic marketing budgets (ATL, BTL, digital, trade marketing, activations, promotions).
• Monitor budget vs. actuals and highlight variances with corrective action plans.
• Coordinate with Corporate Finance for Monthly Provisions
• Spend Control & Governance
• Ensure financial discipline and approvals for marketing spends as per DOA.
• Verify vendor contracts, rate cards, and commercial terms before release of payments.
• Ensure adherence to internal controls, audit requirements, and compliance standards.
• Vendor & Commercial Management
• Review commercial proposals from agencies and vendors.
• Support negotiations and ensure value-for-money commercial structures.
• Control accruals, provisions, and timely settlements.
• Business Partnering, Reporting and MIS
• Work closely with Marketing, Sales, Activation, Digital, and Product teams.
• Publish monthly dashboards and management reports on marketing spends.
• Present insights and recommendations to senior management.
• Maintain proper documentation for audits and reviews.
• Maximize Digitisation of all Marketing Activities and thoroughly control and improvise on VRATT
  
  

Key Skills & Competencies

Functional Skills

• Strong understanding of marketing spends, promotions, trade schemes, and campaigns.
• Financial modeling, variance analysis.
• Budgeting, forecasting, accruals, and cost control.
  
  

Behavioral Competencies

• Business partnering mindset
• Analytical and detail-oriented
• Strong stakeholder management
• Ability to balance governance with agility
  
  

Key Interfaces

• Marketing & Brand Teams
• Sales / Trade Marketing
• Procurement
• Audit & Compliance
• External Agencies & Vendors