Manager- Account Based Marketing (ABM)

Growtomation; Gurugram District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Growtomation in Gurugram, India is seeking a Manager - Account-Based Marketing (ABM) to drive transformation for US-based mid-market and enterprise clients. You will lead modern ABM programs, leveraging HubSpot, Demandbase, 6sense, and other tools to target accounts, personalise engagement, and accelerate pipeline growth.

The role requires strong strategic thinking and hands-on execution, with collaboration across content, design, sales, and marketing teams to ideate, build, and optimize

Qualifications

• 5-7 years of experience in B2B marketing with strong hands-on ABM experience.
• Proven track record planning and executing integrated, multi-channel ABM campaigns for mid-market or enterprise audiences.
• Understanding of modern ABM methodologies and helping organisations evolve beyond traditional ABM approaches.
• Hands-on experience with ABM platforms such as HubSpot, Clay, Demandbase, 6sense, Influ2 and Contact-Level.

Responsibilities

• ABM Strategy & Transformation: help clients transition to modern ABM programs aligned with revenue goals.
• Integrated Campaigns: plan and execute multi-channel ABM campaigns across email, LinkedIn, paid media, websites, and more.
• Campaign Ideation & Personalisation: develop account-specific messaging and personalised engagement strategies.
• Technology & Automation: leverage platforms to improve account identification, targeting, personalisation, and execution.
• Cross-functional Collaboration: work with writers and designers to develop assets and landing pages.
• Sales Alignment: partner with sales to identify high-value accounts and coordinated engagement plans.
• HubSpot & Marketing Automation: use HubSpot to manage campaigns, workflows, and segmentation.
• Performance Measurement: track engagement, pipeline contribution, conversion rates, and ROI.
• Continuous Optimisation: analyse results and experiment with new technologies.

Skills

ABM experience

B2B marketing

Campaign management

HubSpot

Demandbase

6sense

Clay

Influ2

ICP development

Tools

HubSpot

Clay

Demandbase

6sense

Influ2

Contact-Level

Job description

Job Summary

We're looking for a Manager - Account-Based Marketing (ABM) to work with US-based mid-market and enterprise organisations, helping them transform their ABM journey. The role focuses on moving customers from traditional ABM approaches to modern, technology-led strategies that enable better targeting, deeper personalisation, stronger engagement, and measurable pipeline growth.

You'll work closely with client stakeholders and internal content, design, sales, and marketing teams to ideate, build, and execute integrated ABM campaigns. The ideal candidate combines strategic thinking with hands-on execution and understands how to leverage platforms like HubSpot, Clay, Demandbase, and 6sense to build and optimise modern ABM programs.

Key Responsibilities

• ABM Strategy & Transformation: Help US-based mid-market and enterprise clients transition from traditional ABM approaches to modern, technology-driven ABM programs aligned with their business and revenue goals.
• Integrated Campaigns: Plan and execute multi-channel ABM campaigns across email, LinkedIn, paid media, websites, and other relevant touchpoints.
• Campaign Ideation & Personalisation: Develop creative campaign concepts, account-specific messaging, and personalised engagement strategies for target accounts and buying groups.
• Technology & Automation: Leverage tools such as HubSpot, Clay, Demandbase, 6sense, Influ2, and Contact-Level platforms to improve account identification, audience targeting, personalisation, and campaign execution.
• Cross-functional Collaboration: Work with content writers and designers to develop campaign assets, landing pages, emails, and other marketing collateral that resonate with target audiences.
• Sales Alignment: Partner with sales teams to identify high-value accounts, understand buyer needs, and build coordinated account engagement plans.
• HubSpot & Marketing Automation: Use HubSpot to manage campaigns, build workflows, segment audiences, execute lead nurturing, and track campaign performance.
• Performance Measurement: Track account engagement, buying-group penetration, pipeline contribution, conversion rates, and campaign ROI.
• Continuous Optimisation: Analyse campaign results, identify opportunities for improvement, and experiment with new technologies and approaches to improve ABM effectiveness.

What We're Looking For

• 5-7 years of experience in B2B marketing, with strong hands-on experience in Account-Based Marketing.
• Proven experience planning and executing integrated, multi-channel ABM campaigns for mid-market or enterprise audiences.
• Understanding of modern ABM methodologies and experience helping organisations evolve beyond traditional ABM approaches.
• Hands-on experience with HubSpot and familiarity with ABM, intent data, and sales intelligence platforms such as Clay, Demandbase, 6sense, Influ2, and Contact-Level tools.
• Strong campaign ideation skills and the ability to translate business objectives into targeted, personalised marketing programs.
• Experience collaborating with content, design, sales, and marketing teams to deliver coordinated campaigns.
• Understanding of ICP development, account segmentation, buying groups, intent signals, personalisation, and account engagement.
• A data-driven mindset with the ability to measure campaign effectiveness and optimise for pipeline and revenue impact.
• Strong communication, project management, and stakeholder management skills, including the ability to work with US-based clients.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.