Marketing Executive

JLL; Telangana; On-site; INR 500,000 - 800,000; Full time

Benefits offered by this job

Comprehensive benefits

Job summary

Jones Lang LaSalle Incorporated is seeking a Mall Marketing Executive to lead marketing initiatives that boost footfall and tenant relationships. You will bridge creative campaigns with operations, coordinating with tenants, vendors, and internal teams to deliver measurable business results.

The role requires a degree in marketing or related field and 2–5 years in retail marketing or mall operations. Strong communication and digital marketing skills are essential for success in a fast-paced

Qualifications

• Bachelor's degree in marketing or related field is required.
• 2–5 years experience in retail marketing, mall operations, or similar field.
• Strong written and verbal communication, with digital marketing tools experience.

Responsibilities

• Plan, execute, and monitor mall marketing initiatives to drive footfall.
• Coordinate with tenants and brand partners for cohesive campaigns.
• Manage social media, digital advertising, and content creation with metrics review.
• Oversee on-ground events from concept to post-event evaluation.
• Budget management and ROI reporting to senior management.
• Build relationships with local media, influencers, and community orgs.

Skills

Project management

Creative thinking

Negotiation

CRM/Marketing automation

Education

Bachelor's degree in marketing, business administration, or related field

Tools

CRM software

Job description

JLL supports the Whole You, personally and professionally.

Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology to our clients. We are committed to hiring the best, most talented people in our industry; and we support them through professional growth, flexibility, and personalized benefits to manage life in and outside of work. Whether you've got deep experience in commercial real estate, skilled trades, and technology, or you're looking to apply your relevant experience to a new industry, we empower you to shape a brighter way forward so you can thrive professionally and personally.

Mall Marketing Executive – Job DescriptionPosition Title: Mall Marketing Executive Department: Marketing & Operations Reports To: Marketing Manager / Mall General Manager

Role Overview

The Mall Marketing Executive is responsible for planning, executing, and monitoring marketing initiatives that drive footfall, enhance tenant relationships, and strengthen the mall's brand presence within its catchment area. This role bridges creative campaign development with operational execution, working closely with tenants, vendors, and internal teams to deliver measurable business outcomes.

Key Responsibilities

The role involves developing and implementing the mall's marketing calendar, including seasonal campaigns, promotional events, and tenant collaboration activities designed to increase visitor traffic and dwell time. The executive coordinates with tenants and brand partners to align promotional activities with mall-wide initiatives, ensuring consistent messaging and maximizing mutual benefit.

Managing social media channels, digital advertising, and content creation falls within this role, along with tracking engagement metrics to refine strategy. The executive also oversees on-ground event execution, from concept approval through vendor coordination, logistics, and post-event evaluation.

Budget management is a core function, requiring the executive to plan marketing spend across campaigns, negotiate with vendors and media partners, and report on return on investment to senior management. Building and maintaining relationships with local media, influencers, and community organizations supports broader brand visibility efforts.

The role also includes conducting competitor and market analysis to identify trends, benchmark mall performance against comparable properties, and recommend strategic adjustments. Regular reporting on footfall data, campaign performance, and tenant satisfaction feeds into quarterly business reviews with mall ownership or management.

Required Qualifications

A bachelor's degree in marketing, business administration, or a related field is typically required, with two to five years of relevant experience in retail marketing, mall operations, or a similar consumer-facing environment. Strong written and verbal communication skills are essential, along with proficiency in digital marketing tools, social media platforms, and basic analytics reporting.

Key Skills

Successful candidates typically demonstrate strong project management abilities, creative thinking balanced with commercial awareness, negotiation skills for vendor and tenant interactions, and comfort working in a fast-paced, deadline-driven environment. Experience with CRM or marketing automation platforms is advantageous.

Personalized benefits that support personal well-being and growth:

JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health.

About JLL –

We're JLL—a leading professional services and investment management firm…