LinkedIn Marketing Specialist

Liberating Solution; Bidhannagar; On-site; INR 350,000 - 550,000; Full time

Job summary

Liberating Solution in Kolkata Sector V is seeking a proactive LinkedIn Marketing Specialist with 1.5+ years of hands-on LinkedIn marketing, B2B lead generation, and social outreach to drive qualified leads and fuel business growth.

You will manage campaigns, engage with potential clients, optimize profiles, and collaborate with the sales team to convert leads into opportunities, while staying current with LinkedIn marketing trends and best practices.

Qualifications

• Minimum 1.5 years of hands-on LinkedIn marketing experience.
• Experience with B2B lead generation and social outreach.
• Strong written and verbal communication skills.
• Familiarity with CRM tools and campaign reporting.
• Experience engaging with international prospects is a plus.

Responsibilities

• Develop and execute LinkedIn marketing strategies to generate qualified B2B leads.
• Identify and connect with potential clients and decision-makers on LinkedIn.
• Manage outreach campaigns, follow-up messages, and lead nurturing.
• Create engaging LinkedIn posts and content to boost brand visibility.
• Research target industries and potential customers; optimize profiles and pages.
• Use Sales Navigator and other tools to identify prospects; maintain lead databases.
• Collaborate with sales to convert leads into opportunities; monitor campaign performance.

Skills

LinkedIn marketing

B2B lead generation

Lead nurturing

CRM

Content creation

Sales Navigator

Tools

LinkedIn Sales Navigator

Job description

Job Title: LinkedIn Marketing Specialist
Job Location: Sector V, Kolkata
Work Mode: Work from Office (WFO)
Working Days: Monday to Friday - 11 AM to 8 PM
Employment Type: Full-Time

Job Summary

We are looking for a proactive and result-oriented LinkedIn Marketing Specialist with at least 1.5 years of experience in LinkedIn marketing, B2B lead generation, and social media outreach. The ideal candidate should have hands‑on experience in generating business leads, managing LinkedIn campaigns, engaging with potential clients, and building a strong professional network to support business growth.

Key Responsibilities

• Develop and execute LinkedIn marketing strategies to generate qualified B2B leads.
• Identify and connect with potential clients, decision‑makers, and business prospects through LinkedIn.
• Manage LinkedIn outreach campaigns, including connection requests, follow‑up messages, and lead nurturing.
• Create engaging LinkedIn posts and content to improve brand visibility and audience engagement.
• Conduct market research to identify target industries, companies, and potential customers.
• Optimize LinkedIn profiles and company pages to strengthen brand presence.
• Use LinkedIn Sales Navigator and other lead‑generation tools to identify relevant prospects.
• Maintain and update lead databases, track outreach activities, and monitor campaign performance.
• Analyze campaign metrics, response rates, engagement, and lead conversion rates.
• Collaborate with the sales team to convert qualified leads into business opportunities.
• Stay updated with LinkedIn marketing trends, B2B outreach strategies, and lead‑generation best practices.

Required Skills & Qualifications

• Minimum 1.5 years of hands‑on experience in LinkedIn marketing and B2B lead generation.
• Strong understanding of LinkedIn outreach, prospecting, and professional networking.
• Experience with LinkedIn Sales Navigator and lead‑generation tools is preferred.
• Excellent written and verbal communication skills.
• Ability to research target audiences and identify potential business opportunities.
• Knowledge of social media marketing, content creation, and engagement strategies.
• Familiarity with CRM tools, lead tracking, and campaign reporting.
• Strong organizational skills and the ability to manage multiple outreach campaigns.
• A target‑oriented mindset with a focus on lead quality and business growth.

Preferred Candidate Profile

• Experience in B2B marketing, digital marketing, or international lead generation.
• Familiarity with website development, mobile app development, or digital marketing services.
• Experience targeting international markets and engaging with business decision‑makers.