LinkedIn Growth & Outreach Specialist

Esperance; Hyderabad; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Esperance Technologies Pvt. Ltd. is seeking a LinkedIn Growth & Outreach Specialist to drive B2B lead generation and growth through LinkedIn as a core channel.

You will develop strategies, build targeted prospect lists, run outreach campaigns, and collaborate with sales and marketing to convert activity into opportunities. This on-site role in Hyderabad requires 2–4 years of hands-on LinkedIn marketing experience, proficiency with Sales Navigator, and a data-driven mindset to optimize campaigns

Qualifications

• 2+ years of practical experience in LinkedIn marketing or B2B lead generation.
• Strong understanding of LinkedIn and LinkedIn Sales Navigator.
• Hands-on experience with B2B LinkedIn outreach.
• Experience identifying ICPs and decision-makers.
• Experience with LinkedIn lead generation.
• Practical knowledge of LinkedIn Campaign Manager and LinkedIn Ads.
• Good understanding of B2B sales funnels.
• Strong research and prospecting skills.
• Good written English and professional communication.
• Ability to analyse campaign and outreach performance.

Responsibilities

• Develop LinkedIn strategies for Esperance and B2B clients.
• Manage company pages and personal LinkedIn profiles where required.
• Develop content directions, content pillars and posting strategies.
• Research industries, competitors and target audiences.
• Track LinkedIn performance and improve content based on data.
• Maintain consistent brand positioning across LinkedIn.
• Use LinkedIn Sales Navigator for prospect research and lead generation.
• Identify ICPs, decision-makers and relevant accounts.
• Build targeted prospect lists.
• Execute personalized LinkedIn outreach campaigns.
• Manage connection requests, messages and follow-ups.
• Qualify responses and identify genuine business opportunities.
• Book relevant meetings for the sales team.
• Maintain lead data and outreach activity in the CRM.
• Plan and execute LinkedIn advertising campaigns.
• Set up campaign targeting and audiences.
• Work with Lead Gen Forms and conversion tracking.
• Monitor CPL, CTR, leads and campaign performance.
• Optimize campaigns based on results.
• Prepare campaign performance reports.

Skills

LinkedIn marketing

B2B lead generation

Sales Navigator

LinkedIn outreach

CRM familiarity

English communications

Tools

LinkedIn Campaign Manager

Job description

Company: Esperance Technologies Pvt. Ltd.

Experience: 2–4 Years

Employment Type: Full-Time

Work Mode: On-site

About Esperance

Esperance Technologies is a B2B-focused digital growth and technology company helping businesses build stronger brands, digital experiences and predictable growth systems.

Our services include Branding, UI/UX, Website Development, Social Media Management, Performance Marketing, LinkedIn Marketing, Custom Software and Growth Consulting.

About the Role:

We are looking for a LinkedIn Growth & Outreach Specialist who can manage LinkedIn as a serious B2B growth channel for both Esperance and our clients.

This is not a traditional social media management role.

You will be responsible for developing LinkedIn strategies, building targeted prospect lists, executing outreach campaigns, generating qualified B2B leads and managing LinkedIn Ads where required.

You will also work closely with the sales and marketing team to convert LinkedIn activity into measurable business opportunities.

Key Responsibilities

• Develop LinkedIn strategies for Esperance and B2B clients


• Manage company pages and personal LinkedIn profiles where required


• Develop content directions, content pillars and posting strategies


• Research industries, competitors and target audiences


• Track LinkedIn performance and improve content based on data


• Maintain consistent brand positioning across LinkedIn

Linkedin outreach & Lead Generation

• Use LinkedIn Sales Navigator for prospect research and lead generation


• Identify ICPs, decision-makers and relevant accounts


• Build targeted prospect lists


• Execute personalized LinkedIn outreach campaigns


• Manage connection requests, messages and follow-ups


• Qualify responses and identify genuine business opportunities


• Book relevant meetings for the sales team


• Maintain lead data and outreach activity in the CRM


• Plan and execute LinkedIn advertising campaigns


• Set up campaign targeting and audiences


• Work with Lead Gen Forms and conversion tracking


• Monitor CPL, CTR, leads and campaign performance


• Optimize campaigns based on results


• Prepare campaign performance reports

Required Skills:

• 2+ years of practical experience in LinkedIn marketing or B2B lead generation


• Strong understanding of LinkedIn and LinkedIn Sales Navigator


• Hands-on experience with B2B LinkedIn outreach


• Experience identifying ICPs and decision-makers


• Experience with LinkedIn lead generation


• Practical knowledge of LinkedIn Campaign Manager and LinkedIn Ads


• Good understanding of B2B sales funnels


• Strong research and prospecting skills


• Good written English and professional communication


• Ability to analyse campaign and outreach performance