Social Media Expert

Velocity Software Solutions; Sector 10; On-site; INR 450,000 - 650,000; Full time

Job summary

Velocity Software Solutions is seeking a Social Media Expert to manage LinkedIn presence and create content tailored for B2B and IT/ITES audiences. You will translate client requirements into engaging marketing content across channels, and stay ahead with industry trends and SEO basics.

The role emphasizes content storytelling, research, and collaboration with internal teams to drive performance and insights for optimization.

Qualifications

• Excellent written and verbal English communication.
• Strong understanding of LinkedIn and social platforms.
• Content writing, storytelling and research skills.
• Basic understanding of SEO and content marketing.
• Familiarity with keyword research and SEO tools.
• Curious mindset with interest in IT/ITES domains.
• Ability to explain IT/ITES concepts in simple terms.
• Creative, proactive and willing to experiment.
• Experience in B2B, IT/ITES or LinkedIn content is a plus.

Responsibilities

• Manage and grow the company's LinkedIn presence.
• Create engaging B2B IT/ITES content.
• Understand client businesses and target audiences.
• Transform business information into clear content.
• Research industry trends, topics, keywords, and competitors.
• Create SEO-friendly content for web, blogs, and social.
• Apply basic SEO practices: keyword research, headings, meta titles/descriptions.
• Write social posts, captions, blogs, and other marketing content.
• Coordinate with teams to gather insights.
• Track performance and suggest improvements.

Skills

English communication

LinkedIn content

Content writing

SEO basics

Keyword research

Content marketing

B2B IT/ITES

Creative thinking

Job description

Social Media Expert

We are looking for a Social Media Expert who understands social media, especially LinkedIn, and can create meaningful content based on business and client requirements.

Key Responsibilities

• Manage and grow the companys social media presence, especially LinkedIn.


• Create engaging and relevant content for B2B and IT/ITES audiences.


• Understand our clients’ businesses, services, and target audiences.


• Convert business information into clear, engaging, and useful content.


• Research industry trends, topics, keywords, and competitor content.


• Create SEO-friendly content for websites, blogs, social media, and other digital channels.


• Apply basic SEO practices such as keyword research, content optimization, headings, meta titles, and descriptions.


• Write social media posts, captions, blogs, and other marketing content.


• Coordinate with internal teams to gather business insights and content ideas.


• Track social media and content performance and suggest improvements.

Requirements

• Excellent written and verbal English communication skills.


• Good understanding of LinkedIn and social media platforms.


• Strong content writing, storytelling, and research skills.


• Basic understanding of SEO and content marketing.


• Familiarity with keyword research and SEO tools will be an advantage.


• Curious mindset with an interest in understanding businesses and industries.


• Ability to understand IT/ITES concepts and communicate them in simple language.


• Creative, proactive, and willing to experiment with new content ideas.


• Prior experience in B2B, IT/ITES, content marketing, or LinkedIn content will be an advantage.