Lead - Salesforce Marketing Cloud Support Consultant MC Next

Birlasoft; Bengaluru; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Birlasoft is hiring a SFMC Support Consultant in Bengaluru with 8-10 years of experience. You will work on AMPScript/SSJS, SQL, and integrations with Salesforce CRM and Data Cloud, supporting global teams and ensuring on-time go-lives.

You will handle Journey Builder, Automation Studio, and omnichannel messaging, while coordinating with clients and internal teams to optimize data flows and reporting.

Qualifications

• Hands-on SFMC experience with AMPscript/SSJS and SQL.
• Experience integrating SFMC with Salesforce CRM and Data Cloud.
• Strong knowledge of SFMC data architecture and data modelling.
• Experience in omnichannel messaging (Email, WhatsApp, LINE).
• Familiar with Salesforce Data Cloud (Data 360) and Data Streams.

Responsibilities

• Develop and maintain SFMC integrations with external platforms.
• Design data models, identity resolution, and data governance rules.
• Work across regions to meet go-live timelines.
• Support client workshops, demos, and stakeholder discussions.
• Troubleshoot production issues and perform root-cause analysis.

Skills

AMPScript

SSJS

SQL

REST APIs

SOAP APIs

SFMC integration

Data Cloud

Journey Builder

Automation Studio

Content Builder

CloudPages

Contact Builder

Intelligence Reports

Data Flows

Omnichannel Messaging

Salesforce CRM admin

Data governance

Troubleshooting

Stakeholder communication

ServiceNow

Jira

Education

BE/B.Tech in Computer Engineering

Tools

Jira

ServiceNow

Job description

Job Description:

Area(s) of responsibility

Empowered By Innovation
Birlasoft, a global leader at the forefront of Cloud, AI, and Digital technologies, seamlessly blends domain expertise with enterprise solutions. The company's consultative and design-thinking approach empowers societies worldwide, enhancing the efficiency and productivity of businesses. As part of the multibillion-dollar diversified CKA Birla Group, Birlasoft with its 12,000+ professionals, is committed to continuing the Group's 170-year heritage of building sustainable communities.

Job Title / Position: SFMC Support Consultant
Experience: 8 - 10 years
Location: Bengaluru / Pune / Noida

Essential Functions & Accountabilities

• Hands-on experience with AMPScript, SSJS, SQL, REST APIs, and SOAP APIs.
• Proven experience integrating SFMC with Salesforce CRM, Data Cloud, SFTP, and third-party platforms.
• Strong knowledge of SFMC data architecture, data modelling, and complex integration patterns.
• Hands-on experience with Journey Builder, Automation Studio, Content Builder, CloudPages, Contact Builder, Intelligence Reports, Subscriber Management, Data Flows, Google Analytics, and omnichannel messaging (Email, WhatsApp, LINE).
• Good understanding of Salesforce CRM administration, standard objects, and reporting.
• Hands-on experience with Salesforce Data Cloud (Data 360), including data ingestion, data modelling, identity resolution, profile unification, calculated insights, segmentation, activations, and data governance.
• Experience designing and implementing Data Streams, Data Model Objects (DMOs), Identity Resolution rulesets, Data Actions, and integrations with SFMC and Salesforce CRM.
• Strong understanding of Data Cloud architecture, data harmonization, consent management, and customer 360 use cases.
• Strong troubleshooting skills with the ability to perform production issue triage and root cause analysis.
• Excellent communication and presentation skills for client workshops, demos, and stakeholder discussions.
• Ability to support global teams across multiple regions and deliver against critical go-live timelines.
• Proficient in ServiceNow, Jira, and other project/ticket management tools.
• Self-driven team player with the ability to work independently in fast-paced environments.

Good to Have

• Experience with Salesforce Marketing Cloud Next (MC Next), Agent force for Marketing, Agent Builder, and Data Cloud-powered audience activation

EDUCATION: Bachelor of Engineering in Computer Engineering.