Salesforce Marketing Cloud Specialist

Innova Solutions; Hyderabad, Chennai; Hybride; INR 1 200 000 - 2 400 000; Plein temps

Résumé du poste

Innova Solutions in Hyderabad/Chennai seeks an experienced Salesforce Marketing Cloud (SFMC) Specialist to design and implement advanced marketing automation across Email and SMS channels. You will work with Journey Builder, Automation Studio, Email Studio, Content Builder, and Contact Builder to build journeys and campaigns.

The role requires expertise in AMPscript, SSJS, SQL, and API integrations, plus data extension management and audience segmentation.

Qualifications

• Experience with Salesforce Marketing Cloud components and journey building.
• Hands-on experience in SQL, AMPscript and SSJS within SFMC.
• Familiarity with Data Extensions/Data Views and audience segmentation.
• Experience with API integrations (REST/SOAP) and CloudPages.

Responsabilités

• Design and maintain SFMC solutions using Journey Builder, Automation Studio, Email Studio, and Contact Builder.
• Build customer journeys and automated campaigns.
• Develop audience segmentation and reporting using SQL.
• Create personalized email content using AMPscript.
• Develop SSJS solutions, CloudPages, and API integrations.
• Manage Data Extensions, customer data, and consent/suppression rules.
• Support Email and SMS campaign execution, monitoring, and troubleshooting.
• Analyze campaign performance, deliverability, and engagement.
• Collaborate with marketing teams to deliver scalable SFMC solutions.

Connaissances

Journey Builder

Automation Studio

Email Studio

Content Builder

Contact Builder

AMPscript

SSJS

SQL

Data Extensions

Data Views

REST API

SOAP API

WSProxy

CloudPages

Marketing Cloud Connect

Email Marketing

SMS Marketing

Customer Segmentation

Personalization

Outils

WSProxy

CloudPages

Marketing Cloud Connect

Description du poste

Position: Salesforce Marketing Cloud (SFMC) Specialist

Experience: Min 6-9 Years

Location: Hyderabad, Chennai (General Shift - Hybrid)

Job Summary:

Looking for an experienced Salesforce Marketing Cloud (SFMC) Specialist with expertise in Journey Builder, Automation Studio, Email Studio, Content Builder, Contact Builder, AMPscript, SSJS, and SQL. The role focuses on developing marketing automation solutions, customer journeys, audience segmentation, personalization, and campaign support across Email and SMS channels.

Key Responsibilities

• Design and maintain SFMC solutions using Journey Builder, Automation Studio, Email Studio, and Contact Builder.
• Build customer journeys and automated marketing campaigns.
• Develop audience segmentation and reporting using SQL.
• Create personalized email content using AMPscript.
• Develop SSJS solutions, CloudPages, and API integrations.
• Manage Data Extensions, customer data, and consent/suppression rules.
• Support Email and SMS campaign execution, monitoring, and troubleshooting.
• Analyze campaign performance, deliverability, and customer engagement.
• Collaborate with business and marketing teams to deliver scalable solutions.

Required Skills

• Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Content Builder, Contact Builder)
• SQL, AMPscript, SSJS
• REST API, SOAP API, WSProxy
• Data Extensions, Data Views
• Email Marketing, SMS Marketing
• Customer Segmentation & Personalization

Good to Have

• SFMC Certifications
• Marketing Cloud Connect
• CloudPages Development
• Automotive or CRM Marketing experience