Lead sales manager - OEMs - Automative

WOW Softech; Chennai District; On-site; INR 1,000,000 - 1,800,000; Full time

Job summary

WOW Softech in India seeks a senior B2B OEM Sales Lead to drive new OEM accounts across West India for AC/DC EV charger supply. You will map OEM ecosystems, engage decision makers, and develop go-to-market plans to secure commercial closures.

The role requires deep understanding of EV charging tech, strong negotiation skills, and experience managing long, multi-stakeholder sales cycles. Travel across West India is expected.

Qualifications

• Proven B2B sales experience in EV charging or allied industries.
• Experience selling to Vehicle OEMs with multi-stakeholder cycles.
• Track record of managing long, complex sales cycles.
• Experience with product approval and vendor registration at OEMs.

Responsibilities

• Identify, target, and penetrate new Vehicle OEM accounts across West India for AC/DC EV charger supply.
• Map OEM buying ecosystems including R&D, Purchase, Supply Chain, and Engineering teams.
• Engage Gatekeepers, Influencers, and Decision Makers at each account.
• Develop and execute a go-to-market plan to break into priority OEM accounts.
• Drive pipeline from cold outreach through to commercial closure.
• Collaborate with product and R&D to present tailored OEM solutions; manage RFQs/RFIs.

Skills

Hunter mindset

Stakeholder management

Negotiation skills

English & Hindi communication

Self-starter

Education

B.E./B.Tech in Electrical/Electronics/Mechanical/Automotive Engineering

MBA in Sales/Marketing/Business Management (preferred)

Tools

CRM tools (Salesforce/Zoho)

MS Office

Job description

Key Responsibilities

1. OEM Business Development & New Account Acquisition

• Identify, target, and penetrate new Vehicle OEM accounts across West India for AC and DC EV charger supply
• Map the complete buying ecosystem within OEMs including R&D, Purchase, Supply Chain, and Engineering teams
• Identify and engage Gatekeepers, Influencers, and Decision Makers (GID) at each account
• Develop and execute a structured go-to-market plan to break into priority OEM accounts
• Drive pipeline from cold outreach through to commercial closure

2. Understanding Market & Buying Dynamics

• Study and analyse OEM purchase cycles, procurement processes, and approval timelines for EV charging components
• Track competitor activities understand who OEMs are currently buying from, at what price points, and under what commercial terms
• Monitor market trends in EV adoption, government mandates (FAME,PM-E drive), and emerging OEM requirements for AC/DC charging
• Share structured market intelligence with the product and leadership teams to inform roadmap and pricing strategy

3. Technical Sales & R&D Engagement

• Collaborate with Quench's internal product and R&D teams to present tailored technical solutions aligned to OEM specifications
• Drive product approval cycles coordinate technical presentations, lab trials, field validations, and compliance submissions
• Respond to RFQs and RFIs with technically accurate, commercially competitive proposals
• Act as the bridge between customer technical requirements and Quench's engineering team

4. Negotiation & Commercial Closure

• Position Quench for negotiation tables at OEM accounts build business cases, value propositions, and TCO comparisons
• Lead commercial negotiations on pricing, payment terms, supply agreements, and volume commitments
• Manage the end-to-end contract process from LOI through to purchase order execution

5. Key Account Management (KAM)

• Build and nurture deep, multi-level relationships across assigned OEM accounts
• Develop annual account plans with revenue targets, engagement calendars, and growth strategies
• Proactively identify upsell and cross-sell opportunities within existing accounts
• Ensure high levels of customer satisfaction and resolve escalations in a timely manner
• Conduct regular business reviews (QBRs/MBRs) with key stakeholders at each account

6. Reporting & Forecasting

• Maintain accurate and up-to-date CRM records (pipeline, activities, account status)
• Provide weekly and monthly sales forecasts, opportunity updates, and market reports to leadership
• Track and report KPIs: new accounts acquired, pipeline value, conversion rates, revenue closed

Candidate Profile

Experience & Background

• 68 years of B2B sales experience, preferably in EV charging, automotive components, or allied EV/auto tech industries
• Demonstrated track record of selling to Vehicle OEMs (2W, 3W, 4W, commercial vehicles, or e-mobility OEMs)
• Experience managing complex, multi-stakeholder sales cycles with long gestation periods
• Hands-on experience with product approval and vendor registration processes at OEMs
• Prior experience in Key Account Management and managing a portfolio of strategic accounts

Knowledge & Skills

• Strong understanding of AC and DC EV charging technologies, OEM integration requirements
• Good knowledge of the Indian OEM landscape
• Familiarity with competing EV charger brands (domestic and international) and their OEM positioning
• Understanding of procurement and supply chain functions within large automotive organisations
• Proficiency with CRM tools (Salesforce, Zoho, or equivalent) and MS Office

Personal Attributes

• Hunter mindset with strong business development instincts and a consultative selling approach
• Excellent stakeholder management skills — comfortable engaging from shop-floor engineers to C-suite buyers
• Strong commercial acumen and negotiation skills
• Self-starter capable of working independently across a large geography
• Exceptional verbal and written communication skills in English, Hindi
• High resilience and ability to manage long sales cycles without losing momentum

Qualifications

• B.E. / B.Tech in Electrical, Electronics, Mechanical, or Automotive Engineering
• MBA in Sales, Marketing, or Business Management (preferred)
• Willingness to travel extensively across West India

Best Regards, Kind regards,

Aman Phone: [phone] Email: [e-mail]