Lead Qualification & Outreach

Duratuf Products Pvt. Ltd.; Kolkata District; On-site; INR 240,000 - 360,000; Full time

Job summary

Duratuf Products Pvt. Ltd. in Kolkata seeks a proactive inbound support specialist to manage lead qualification, multi-channel inquiries and CRM hygiene. You will handle calls, WhatsApp, LiveChat and email, ensuring fast, accurate routing and robust data in Zoho CRM.

The role requires a Graduate with 1-2 years in inbound tele-calling or B2B enquiry handling, with strong English/Hindi communication and a customer-first mindset. Office-based, Kolkata HQ, with full-time hours.

Qualifications

• Graduate with 1-2 years in inbound tele-calling, customer support, inside sales or B2B enquiry handling.
• Empathy-first mindset with patience, warmth and persistence in handling enquiries; professional phone and chat etiquette.
• Ability to multitask across calls, chats and CRM updates without dropping touchpoints.
• Confident, professional English and Hindi across calls, WhatsApp and email.
• Lead-qualification logic: knows when to qualify, when to reject, and when to route to outreach.
• CRM discipline: keep lead status, remarks and follow-ups current in real time; familiarity with Zoho CRM, Zoho SalesIQ and WhatsApp Business is a plus.
• Nice to have exposure to PPE/industrial-safety products or AI-based lead-nurturing tools.

Responsibilities

• Lead qualification (core) - screen every inbound enquiry against MOQ, product feasibility and customer segment; decide to qualify or reject with minimal supervision.
• Manage multi-channel inbound touchpoints during working hours: calls, WhatsApp Business, LiveChat, email and B2B platforms with fast response times.
• Clean handoff to Sales - transfer every qualified lead with full context: company info, product interest, MOQ fit and conversation history.
• Outreach & re-engagement - run outreach on unconverted quotations and existing prospects with targeted messages.
• CRM hygiene - maintain a live nurturing pipeline in Zoho CRM with 100% data completeness.
• Pipeline reporting - weekly review with Support Manager: contacts reached, response rate, conversion funnel.

Skills

Lead qualification

Inbound tele-calling

CRM discipline

Bilingual English/Hindi

Multitasking

Empathy & communication

Accountability & integrity

Education

Bachelor's degree or equivalent

Tools

Zoho CRM

Zoho SalesIQ

WhatsApp Business

IndiaMART / TradeIndia

Job description

About Duratuf

We're an industrial safety company in Kolkata, with our own office and warehouse in Dubai

Our equipment keeps workers safe at 4,142+ customers across 65+ countries — when it works, someone gets to go home to their family.

We're on our way to 10,000 protected workplaces by 2035

What you'll own

• Lead qualification (the core) - screen every inbound enquiry against MOQ, product feasibility and customer segment (distributor / EPC / end-user / OEM / government); make correct qualify / reject decisions with minimal supervision; flag junk to the manager same day, never pass it forward.
• Multi-channel inbound - own all inbound touchpoints during working hours: calls, WhatsApp Business, LiveChat, email and B2B platforms (IndiaMART, TradeIndia) — with zero missed enquiries and FRT ≤ 15 minutes.
• Clean handoff to Sales - transfer every qualified lead with full context: company info, product interest, MOQ fit and conversation history.
• Outreach & re-engagement - run outreach on unconverted quotations, lapsed leads and existing prospects; pick the right reason, right message and right channel for each objection (MOQ too high, price, timing) rather than sending generic follow-ups.
• CRM hygiene - maintain a live nurturing pipeline in Zoho CRM, every prospect tagged by stage, 100% data completeness across inbound and outreach, zero pending updates beyond end of day.
• Pipeline reporting - weekly review with the Support Manager: contacts reached, response rate, conversion funnel and pipeline value.

What we're looking for

• Graduate, with 1-2 years in inbound tele-calling, customer support, inside sales or B2B enquiry handling.
• Empathy first - patience, warmth and persistence handling repeated enquiries; professional phone and chat etiquette; a genuine customer-first mindset.
• Multitasking under load - able to manage simultaneous calls, chats and CRM updates without dropping a touchpoint; quick, accurate, unflustered.
• Bilingual communication - confident, professional English and Hindi across calls, WhatsApp and email; qualifies inbound and initiates outreach with equal ease.
• Lead-qualification logic - knows when to qualify, when to reject, and when to route to outreach instead; handles MOQ, price and product-fit objections without escalating every touchpoint.
• CRM discipline - comfortable keeping lead status, remarks and follow-ups current in real time; familiarity with Zoho CRM, Zoho SalesIQ and WhatsApp Business is a strong plus.
• Nice to have - exposure to PPE / industrial-safety products, B2B trade platforms, or any AI-based lead-nurturing tool.

Values fit(non-negotiable)

• Integrity - pipeline data, follow-up logs and outreach reports reflect reality; no inflated counts, no follow-ups marked done that weren't.
• Accountability - owns FRT, follow-up completion, qualification accuracy and outreach conversion as personal numbers, without being chased.
• Persistence - pursues long-cycle outreach across multiple touchpoints; nurturing compounds over time.
• Adaptability - adopts new tools and cadences; not tied to fixed scripts or manual-only workflows.

Location & basics

• Office-first, Kolkata HQ (South City Business Park, Anandapur). Full-time.
• Office-hours channel coverage expected across all inbound platforms.
• Everything runs on Zoho One; a paid AI assistant seat for every employee.