Marketing Engagement Specialist

Accenture in India; Maharashtra; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Accenture in India is seeking a Marketing Engagement Specialist to lead digital project management within marketing operations. The role requires 7–11 years of experience and a broad grasp of campaign execution, data-driven decisions, and stakeholder coordination.

You will collaborate with client stakeholders, technical leads, and campaign developers to define scope, create plans, manage resources, and deliver high-quality digital campaigns using modern tools and platforms.

Qualifications

• Graduation is required.
• 7–11 years of relevant experience in marketing operations.
• Experience with digital project management and campaign execution.

Responsibilities

• Balance marketing complexity with available resources and improve efficiency.
• Drive marketing performance using data, technology, and content services at scale.
• Oversee planning, execution and delivery of digital campaigns and projects.
• Collaborate with client stakeholders, technical leads, and campaign developers to define scope, objectives, deliverables, and timelines.
• Create comprehensive project plans, allocate tasks, and track progress.
• Provide regular status updates and manage client expectations.
• Ensure deliverables meet quality standards and are tested before client review.
• Coordinate issues, risks, and root cause analysis with cross-functional teams.

Skills

Marketing Operations

Agile PM

Data Analysis

Stakeholder mgmt

Resource coordination

Problem solving

Team leadership

HTML basics

CSS basics

JavaScript basics

SQL basics

Education

Any Graduation

Tools

Braze

Adobe Experience Cloud

Salesforce Marketing Cloud

Job description

Skill required:

Marketing Operations - Digital Project Management

Designation:

Marketing Engagement Specialist

Qualifications:

Any Graduation

Years of Experience:

7 to 11 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

• Help balance increased marketing complexity and diminishing marketing resources.
• Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.
• Role requires Digital Marketing Ads Promotion creation design
• Overseeing the planning, execution, and delivery of projects that primarily rely on digital tools and technologies.
• It encompasses managing tasks, resources, timelines, and communication channels to ensure successful project outcomes in the digital realm. What are we looking for? "Technical Background: Basic technical knowledge in areas relevant to campaign development, such as HTML, CSS, JavaScript, SQL, or scripting languages (e.g., AMPscripts)."
• Agile Project Management: Familiarity with Agile project management methodologies and tools (e.g., Scrum, Kanban) for iterative project execution.
• Data Analysis: Proficiency in data analysis tools and techniques to derive insights from campaign performance data.
• Stakeholder Management: Excellent communication and interpersonal skills to effectively engage with client stakeholders, technical teams, and leadership.
• Resource Coordination: Ability to allocate and manage project resources efficiently, ensuring optimal team performance and productivity.
• Problem-Solving: Strong analytical and problem-solving skills to address project challenges and make data-driven decisions.
• Team Leadership: Experience in leading cross-functional teams, fostering collaboration, and promoting a positive team culture.
• Roles and Responsibilities: "
• Collaborate with client stakeholders, technical leads, and campaign developers to define project or campaign scope, objectives, deliverables, and timelines. Create comprehensive project plans, outlining tasks, dependencies, resource requirements, document, and track updates regularly. Ensure request submitted by Clients are complete and accurate before assigning it to Campaign Developers.
• Act as the primary point of contact for all project-related communications. Regularly engage with client stakeholders to provide updates on project progress, gather feedback, and manage expectations.
• Allocate project and campaign tasks to campaign developers and technical leads based on their expertise and availability. Ensure that team members have the necessary resources and support to fulfil their responsibilities effectively.
• Identify potential project risks and issues, both technical and non-technical, and develop mitigation strategies to minimize their impact on project success.
• Ensure Deliverables meet the highest standards of quality, adhering to best practices and client requirements. Conduct thorough testing and review processes before deliverables are shared for client review and approval. Ensure feedbacks are well documented and communicated to Developers or Team leads.
• Familiarity with Braze, Adobe Experience Cloud or Salesforce Marketing Cloud platforms or equivalent platforms and their respective tools (e.g., Adobe Campaign, SFMC Email Studio, Journey Builder).
• Provide regular project status reports to client stakeholders, senior management, and other relevant parties. Maintain comprehensive project documentation, including meeting minutes, action items, and project-related decisions.
• Facilitate issue resolution by collaborating with cross-functional teams, identifying root causes, and implementing solutions promptly. Share detailed feedback and Root Cause Analysis with clients."