Lead Marketing Manager

IQWorks; Mumbai; On-site; INR 4,000,000 - 6,000,000; Full time

Job summary

IQWorks is seeking a Lead Marketing Manager to build and run the marketing function from the ground up in Mumbai. You will define strategy across demand generation, content, brand, and product marketing, and execute campaigns that drive pipeline while shaping IQWorks as a trusted AI-powered data protection brand.

You will collaborate with founders and sales to align messaging with revenue goals, ghostwrite leadership content, and plan launches while hiring the first marketing team members as the

Qualifications

• 5+ years of B2B marketing experience with leadership exposure.
• Proven track record building demand generation programs.
• Strong command of content, brand, and digital channels.
• Hands-on execution ability with strategic thinking.
• Experience partnering with sales to align marketing with revenue goals.
• Excellent writing and storytelling skills for technical products.
• Experience using AI to boost marketing workflows with quality control.

Responsibilities

• Define and execute marketing strategy across demand, content, brand, and product marketing.
• Build and run demand programs that generate qualified pipeline.
• Own brand voice across website, campaigns, and external comms.
• Lead content strategy including thought leadership, case studies, launches, and SEO.
• Ghostwrite founder/executive content and manage LinkedIn programs.
• Plan product launches with product and sales teams.
• Measure and optimize marketing performance against pipeline targets.
• Manage external agencies and vendors, and hire初 members of the team as we grow.
• Partner with founders to shape company narrative and positioning.

Skills

B2B marketing

Demand generation

Content marketing

Brand management

Digital channels

Sales alignment

Leadership

Tools

HubSpot Marketing Hub

Job description

About The Role

As Lead Marketing Manager at IQWorks, you will own and build our marketing function from the ground up. You will define the strategy across demand generation, content, brand, and product marketing, and execute the campaigns that drive pipeline and establish IQWorks as the trusted name in AI-powered data protection. You will work directly with the founders and sales to align messaging with revenue goals, and you will set the foundation for a marketing team as the company scales. This is a hands-on leadership role for someone who can both set strategy and ship the work.

What You Will Do

• Define and execute the overall marketing strategy across demand generation, content, brand, and product marketing
• Build and run demand generation programs that drive qualified pipeline for the sales team
• Own the IQWorks brand, voice, and positioning across the website, campaigns, and external communications
• Lead content strategy - thought leadership, case studies, product launches, and SEO
• Build the founder and executive brand - ghostwrite and run LinkedIn and thought-leadership programs that turn leadership into a demand channel
• Plan and execute product launches in close partnership with product and sales
• Measure, report, and optimize marketing performance against pipeline and revenue targets
• Manage external agencies, freelancers, and vendors, and hire the first members of the marketing team as we grow
• Partner with the founders to shape company narrative and category positioning

What We Are Looking For

• 5+ years of B2B marketing experience, with at least 2 years in a lead or senior role
• Proven track record building demand generation programs that drive measurable pipeline
• Strong command of content marketing, brand, and digital channels (SEO, paid, email, social)
• Hands-on execution ability paired with strategic thinking - you can both plan and ship
• Experience working closely with sales to align marketing with revenue goals
• Excellent writing and storytelling skills, with the ability to make a technical product accessible
• Effective use of AI as a force multiplier across the marketing workflow - content, research, campaign creation, and analysis - with sharp judgment about where human oversight is essential so quality and brand voice are never compromised
• Comfort operating as a team of one initially and scaling a function in a fast-moving startup

Nice to Have

• Experience marketing data privacy, security, compliance, or developer/technical products
• Familiarity with data privacy regulations (DPDPA, GDPR, HIPAA, or similar)
• Hands-on experience with HubSpot Marketing Hub for campaigns, email, and automation
• Track record building founder or executive personal brands and thought-leadership programs (LinkedIn, podcasts, speaking)
• Experience marketing to enterprise buyers in India or the Middle East
• Prior experience as an early marketing hire at a high-growth startup