Lead / Manager - MarCom [Ahmedabad - Work from office - 5 days working week]

Spectra Vision; India; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

A technology firm in India is seeking an experienced Lead/Manager in Marketing Communications to drive B2B growth through strategic marketing initiatives. The ideal candidate will have over 8 years of experience in digital marketing and project management, capable of leading cross-functional teams and campaigns for measurable growth. This position offers a full-time contract in a dynamic work environment.

Qualifications

• 8+ years of experience in B2B marketing with proven success.
• Hands-on experience with marketing automation and digital platforms.
• Ability to drive cross-functional collaboration to achieve targets.
• Proficiency in ABM, SEO, video marketing, and campaign automation.
• Experience with content management and events marketing.

Responsibilities

• Lead marketing communications initiatives with brand consistency.
• Manage and optimize multi-channel marketing campaigns.
• Analyze campaign performance and provide actionable insights.
• Oversee video production, scripting, and vendor collaboration.
• Provide analytics and reporting on campaign performance to Growth teams.

Skills

Digital marketing experience

Project management

SEO expertise

Content creation

Analytical skills

Communication

Leadership

BD enablement

Education

Master's in marketing or related field

Tools

Adobe Suite

Google Analytics

LinkedIn Campaign Manager

CRM systems

Zoho Campaigns

CRM systems

Job description

Lead / Manager - MarCom [Ahmedabad - Work from office - 5 days working week]

We are seeking an experienced MarCom Manager to lead Marketing Communications and Enablement for our Growth function. The role sits at the intersection of B2B marketing, ABM, video content, SEO, and BD enablement.

Responsibilities include creating visibility, executing targeted campaigns, and empowering Business Development teams with intelligence, collaterals, and digital engagement tools to drive measurable growth.

Salary: Depends on role hierarchy fitment. Salary should not be a constraint for a good resource.

Industry: Office Equipment / Automation / IT Software & Software Services / Electronic / Security and Surveillance.

Functional Area: Marcom - Digital Marketing.

Role: Lead / Manager (will depend on experience).

Employment Type: Permanent Job, Full Time.

Work Location: Regular Day Shift, 5 days working.

Responsibilities

• Marketing Communications
  • Lead all internal and external communication initiatives, ensuring brand consistency.
  • Manage creative development – spec sheets, brochures, videos, design guides, presentations, and case studies.
  • Maintain a structured content calendar across campaigns, events, and launches.
  • Coordinate with agencies and freelancers for high‑quality design and content delivery.
  • Design and run Account‑Based Marketing (ABM) campaigns aligned with target Named Accounts, Consultants, and Partners.
  • Manage multi‑channel digital outreach (email, LinkedIn, paid remarketing, microsites).
  • Analyze campaign performance and report engagement insights to BD and Sales teams.
  • Plan and produce short‑format videos (explainers, testimonials, product showcases, event reels).
  • Oversee content scripting, shooting, and editing with internal/external partners.
  • Collaborate with SEO vendors to improve Spectra’s organic visibility, website ranking, and traffic quality.
  • Optimize web content and landing pages for priority solution keywords.
• Event & Field Creative Support
  • Lead creative planning for consultant workshops, trade shows, and partner events.
  • Design event collaterals, backdrops, video loops, and takeaway materials.
  • Ensure post‑event reporting and engagement summaries are delivered to the Growth Lead.
  • Maintain the BD Enablement Library (collaterals, decks, playbooks, tender language templates).
  • Supervise data research interns for Account 360 reports and consultant mapping.
  • Ensure CRM data quality and generate monthly Growth performance dashboards.

Requirements

• Master's in marketing, Business, or related field.
• 8+ years of experience in digital marketing with a track record of driving growth in B2B or enterprise marketing (tech / industrial / access control preferred).
• Strong project management skills, with experience leading cross‑functional teams.
• Hands‑on experience with digital advertising platforms, ABM, video marketing, SEO, campaign automation, content management, and event marketing.
• Proficiency with marketing automation platforms, CRM systems, and tools such as LinkedIn Campaign Manager, Adobe Suite, Canva, Google Analytics, Zoho Campaigns, social media management tools or equivalents.
• Excellent analytical skills, with experience analysing and reporting on marketing performance metrics.
• Strong communication and interpersonal skills, with the ability to build relationships and influence key stakeholders.
• Highly motivated, results‑oriented mindset and a passion for driving growth.
• Ability to thrive in a fast‑paced, dynamic environment with changing priorities and tight deadlines and agile, comfortable working cross‑functionally with BD, Sales, and Tech teams.

Key Result Areas (KRAs)

• ABM & Campaign Execution: Plan and deliver multi‑channel campaigns tied to BD targets.
• Video Content Production: Create impactful, on‑brand multimedia for enterprise and consultant engagement.
• SEO & Visibility: Improve organic traffic and keyword rankings for Spectra’s core solution pages.
• Event Support: Deliver high‑quality event creatives and post‑event assets for all regional engagements.
• BD Enablement: Keep all BD tools, collaterals, and reference decks current and easily accessible.
• Market Intelligence: Generate actionable insight briefs and maintain account dossiers.
• Reporting & Analytics: Publish monthly campaign performance and pipeline influence reports.
• SEO Growth: 15–20 % quarterly growth in organic traffic; 10+ keywords in top‑10 ranking.
• Enablement: ≥ 90 % BD requests fulfilled within 3 working days; 10+ new/updated collaterals quarterly.