Lead Generator

HTIC Global; Ernakulam; On-site; INR 279,000 - 335,000; Full time

Job summary

Policyhouse (PH) in Cochin, Kerala, is seeking a Lead Generator (B2B Sales) to build a pipeline of corporate insurance RFQs for the UAE market through outbound calls, LinkedIn prospecting, digital outreach, and CRM research.

The role requires strong communication, ability to engage corporate decision-makers, and a target-driven approach to qualifying leads and handing them to the B2B sales team; onsite work.

Qualifications

• Undergraduate degree in any discipline.
• Strong verbal communication and interpersonal skills are essential.
• Experience with outbound calling and lead qualification is preferred.

Responsibilities

• Identify and approach potential corporate clients in UAE through outbound calls and LinkedIn.
• Generate qualified RFQs for corporate insurance products including Group Medical/Life and other lines.
• Engage with HR/Finance/Procurement decision-makers and qualify opportunities before handing to sales.
• Maintain CRM records with prospect details, activities and lead status.
• Coordinate with B2B Sales team to ensure timely handover and follow-ups.

Skills

Verbal communication

Outbound calling

Lead qualification

CRM know-how

Excel/Sheets

Independent work

Proactive/sales-driven

Education

Undergraduate degree in any discipline

Job description

JOB DESCRIPTION LEAD GENERATOR (B2B SALES)

1. Position Details

Particulars
Details
Policyhouse (PH)
Sales
Division
Function
Sub Function
Designation
Job Level
B2B Sales Lead Generation
Lead Generator
Consultant
Grade
Grade 1 or 2 (Subject to HR confirmation)
Anique Mohammed Akif
Cochin, Kerala
Reports To
Job Location
Work Model
Onsite

2. Job Purpose
The primary objective is to generate qualified corporate insurance enquiries (RFQs) and maintain a consistent pipeline of business opportunities for the B2B Sales team.
The lead generator is responsible for identifying and engaging potential corporate clients in the UAE market through outbound telesales, LinkedIn prospecting, digital outreach, and database research.
The role requires strong communication and prospecting skills, the ability to engage corporate decision-makers, and a results-driven approach to identifying potential insurance requirements.

3. Duties and Responsibilities

Primary Responsibilities

• 1. Identify and approach potential corporate clients in the UAE through outbound calls, LinkedIn,
  and other approved lead generation channels.
• 2. Generate qualified RFQs for corporate insurance products, including Group Medical, Group Life,
  Workmen's Compensation, General Insurance, and Motor Fleet.
• 3. Establish contact with key decision-makers, including HR Managers, Finance Managers,
  Procurement Teams, and Business Owners.
• 4. Understand prospective clients' insurance requirements, existing coverage, renewal timelines, and
  potential business opportunities.
• 5. Qualify leads based on customer interest, insurance requirements, renewal dates, and business
  potential before handing them over to the B2B Sales team.
• 6. Schedule follow-up calls and meetings with interested corporate prospects to facilitate further
  sales discussions.
• 7. Consistently achieve assigned daily calling, connectivity, and monthly qualified RFQ generation
  targets.

Secondary Responsibilities

• 1. Maintain accurate and up-to-date records of prospect details, calling activities, follow-ups, and
  lead status in the CRM.
• 2. Build and maintain a structured database of potential corporate customers for future business
  opportunities.
• 3. Coordinate with the B2B Sales team to ensure timely handover and follow-up of qualified leads.
• 4. Utilise LinkedIn and other approved prospecting tools to identify potential corporate customers
  and relevant decision-makers.
• 5. Submit regular activity reports, lead generation updates, and pipeline status to the reporting
  manager.
• 6. Ensure all prospecting and customer communication activities comply with company policies,
  data protection requirements, and applicable UAE regulations.

4. Key Performance Indicators (KPIs)

KPI
Performance Expectation
Daily Dialled Calls
Daily Unique Calls
Daily Connected Calls
Daily Talk Time
Minimum 100 calls
Minimum 80 unique calls
Minimum 40 connected calls
Minimum 2 hours
Qualified RFQ Generation
Lead Quality
44 qualified RFQs per month
Percentage of qualified leads accepted by the B2B Sales team
30% conversion of generated RFQs
100% accurate and real-time CRM updates
Timely completion of all scheduled follow-ups
RFQ-to-Sales Conversion
CRM Management
Follow-up Management
KPI Guidelines:
A qualified RFQ must represent a genuine corporate insurance requirement with verified
customer interest, relevant contact details, and sufficient information for the Sales team to
proceed.
The 30% RFQ-to-sales conversion target will be used to assess the quality and business potential
of leads generated, with final closure dependent on the B2B Sales team.
Calling and connectivity performance will be monitored through CRM and telephony reports.
KPI performance will be reviewed periodically by the reporting manager and may be revised
based on business requirements.

5. Qualification & Experience

Qualification:
Undergraduate degree in any discipline.
Experience:
Minimum 12 years of experience in telesales, outbound calling, or lead generation.
Prior experience in B2B lead generation or corporate client prospecting is preferred.
Experience in handling UAE-based customers will be an added advantage.
Exposure to insurance, financial services, or related industries is desirable.
Proven ability to achieve calling and lead generation targets in a target-driven environment.

6. Skills

Must Have

• Excellent verbal communication and interpersonal skills.
• Strong outbound calling, prospecting, and lead qualification abilities.
• Ability to engage professionally with corporate decision-makers.
• Good follow-up, objection-handling, and relationship-building skills.
• Basic understanding of CRM systems and lead management.
• Working knowledge of Microsoft Excel or Google Sheets.
• Ability to work independently and manage daily activities effectively.
• Proactive, target-oriented, and results-driven approach.

Good to Have

• Familiarity with LinkedIn lead generation and prospecting tools.
• Experience using LinkedIn Sales Navigator or similar platforms.
• Understanding of the UAE corporate market and business environment.
• Basic knowledge of corporate insurance products.
• Prior experience in B2B insurance or financial services lead generation.

7. Candidate Preference

Female candidates preferred, subject to applicable recruitment policies.

8. Interview Process

Interview Stage
Interviewer
First Round
Anique Mohammed Akif
Jenson Babu
Second Round

9. Compensation

Salary Range: 25,000 30,000 per month
Final compensation will be determined based on the candidate's relevant experience, skills, and interview
performance, in accordance with company HR policies.