Lead Data Analyst

MSC Technology; Chennai District; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

MSC Technology is seeking an experienced data & CRM specialist with 8-10 years in Dynamics 365, Dataverse, and data platforms. You will analyze customer datasets, ensure data quality, and collaborate with product, analytics, and business stakeholders to define data rules and usage patterns.

The ideal candidate has strong SQL, Power BI, and familiarity with Microsoft Fabric in enterprise ecosystems, and can document data definitions effectively.

Qualifications

• 8-10 years of relevant experience in data and CRM ecosystems.
• Strong understanding of Dynamics 365 Customer Insights data concepts.
• Proficiency in SQL for data validation and investigation.
• Experience documenting business rules and data definitions.
• Familiarity with Power BI and Microsoft Fabric in enterprise data contexts.
• Able to work with product, analytics and business stakeholders.

Responsibilities

• Collaborate with product, analytics, and stakeholders to define data rules.
• Analyze customer datasets and identify data quality issues.
• Validate data consistency across systems and measures.
• Document data definitions and usage patterns.

Skills

Dynamics 365

Customer Insights

Data concepts

Data unification

Matching rules

Deduplication

Segmentation

Measures

Dataverse

Dynamics 365 Sales

Dynamics 365 Customer Service

Power BI

Microsoft Fabric

SQL

Data analysis

Data quality

Data validation

Investigation

Cross-functional collaboration

Python

Automation tools

Tools

Dataverse

Power Platform

CRM ecosystems

Job description

Experience level : 8 - 10 years

• Strong understanding of Dynamics 365 Customer Insights Dataconcepts includingdataunification, matching rules, deduplication, segmentation, and measures.
• Knowledge ofDataverse and customerdatastructures in Dynamics 365 Sales and/or Customer Service.
• Ability to analyze customerdatasets, identifydataquality issues, and validatedataconsistency.
• Strong proficiency in SQL fordatavalidation, investigation, and issue resolution.
• Experience in documenting business rules,datadefinitions, and usage patterns.
• Awareness of Microsoft Fabric, Power BI, and enterprisedataecosystems.
• Experience working across teams including product, analytics, and business stakeholders.

Additional Skills (Added Advantage)

• Experience with Dynamics 365 Sales / Customer Service modules.
• Exposure to Power Platform and reporting tools.
• Knowledge of CustomerDataPlatforms (CDP) and CRM ecosystems.
• Understanding of B2B customerdatamodels (accounts, contacts, personas).
• Basic exposure to Python or automation tools fordataanalysis.