Business Development Executive

Peraka Media | Branding | Digital Marketing | Advertising Films; Ernakulam; On-site; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

Dynamic work environment

Opportunities for professional growth

Job summary

A creative advertising agency is seeking a proactive Business Development Executive to drive client acquisition and revenue growth. The ideal candidate will have hands-on experience in agency environments and a solid understanding of advertising services. Responsibilities include managing proposals, building client relationships, and achieving business development targets. Strong communication and negotiation skills are essential for success in this role.

Qualifications

• Proven experience in advertising/digital/creative agency business development.
• Strong understanding of agency services such as branding and digital marketing.
• Excellent communication, negotiation, and presentation skills.

Responsibilities

• Identify and pursue new business opportunities aligned with agency offerings.
• Develop client proposals and pitch presentations.
• Manage relationships during onboarding of new clients.

Skills

Advertising agency experience

Client relationship management

Negotiation skills

Market intelligence

Communication skills

Tools

CRM tools

Job description

Business Development Executive

We are seeking a proactive and results‑oriented Business Development Executive with hands‑on experience in an advertising agency environment. The role focuses on acquiring new clients, building long‑term relationships, and driving revenue growth across creative, digital, and integrated marketing services.

The ideal candidate understands agency workflows, pitching processes, retainers, project‑based engagements, and client servicing dynamics.

Responsibilities

New Business & Client Acquisition

• Identify, qualify, and pursue new business opportunities aligned with the agency’s service offerings.
• Lead outbound prospecting through networking, referrals, cold outreach, and industry events.
• Build and manage a strong pipeline of prospective clients across sectors.

Pitching & Proposal Management

• Understand client briefs and translate requirements into clear proposals and pitch decks.
• Coordinate with creative, strategy, media, and production teams for pitch development.
• Participate in client presentations, negotiations, and commercial discussions.

Client Relationship Management

• Act as the primary point of contact during the onboarding phase of new clients.
• Ensure smooth handover to servicing teams while maintaining senior‑level relationships.
• Identify upselling and cross‑selling opportunities within existing accounts.

Market & Competitive Intelligence

• Track industry trends, competitor offerings, and emerging opportunities.
• Share market insights with internal teams to support strategic positioning.

Revenue & Reporting

• Achieve monthly and quarterly business development targets.
• Maintain accurate CRM records, sales forecasts, and pipeline reports.
• Support leadership in pricing strategy and revenue planning.

Qualifications

Required Skills & Qualifications

• Proven experience in advertising / digital/creative agency business development.
• Strong understanding of agency services such as branding, digital marketing, social media, content, films, performance marketing, and integrated campaigns.
• Experience handling retainers, campaign‑based projects, and pitch processes.
• Excellent communication, negotiation, and presentation skills.

Preferred

• Existing network of brand managers, marketing heads, or decision‑makers.
• Experience in pitching to mid‑large brands or corporate clients.
• Familiarity with CRM tools and proposal documentation.
• Ability to work cross‑functionally with creative and strategy teams.

Key Competencies

• Strategic thinking and commercial acumen
• Client‑first mindset
• Strong follow‑up and closure ability
• Ability to work in a fast‑paced agency environment
• Ownership and accountability for targets

Company Description

Peraka Media | Branding | Digital Marketing | Advertising Films is a creative advertising and content production house led by filmmaker Emcy Joseph. With over 8 years of industry experience, the company specializes in delivering high‑quality and affordable marketing visual content designed to leave a lasting impact on target audiences. Peraka Media has successfully collaborated with international agencies, corporate clients, government organizations, and various channels. The team prides itself on combining strategic and creative expertise to create enjoyable and effective solutions for clients.