Lead Associate - Business Development

Myntra Designs Private Limited; Bengaluru; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Myntra is seeking a Business Development Lead – Seller Identification & Onboarding in Bengaluru to lead onboarding of sellers filling Myntra’s selection gaps. You will target sellers by unit, article type and price, drive go-live, and build a funnel from outreach to ramped performance, while negotiating terms and ensuring 100% onboarding.

The ideal candidate has 5–7 years in BD or partnerships, understands fashion e-commerce, and can map markets, source vendors, and collaborate across teams.

Qualifications

• 5–7 years in business development or partnerships in fashion e-commerce.
• Proven record of acquiring and onboarding sellers or vendors against targets.
• Strong understanding of fashion categories and price architecture.
• Analytical, comfortable with Excel/SQL.
• Excellent negotiation and follow-through with cross-functional teams.
• Bachelor’s degree; BE or fashion management degree preferred.

Responsibilities

• Use data (demand, search, competitor and catalog gaps) to define target seller lists by business unit, article type and price point.
• Identify and source sellers and manufacturers through market mapping, trade networks, B2B portals, clusters and referrals.
• Pitch Myntra’s marketplace proposition, negotiate terms and close targeted sellers.
• Own onboarding to 100% completion for every identified seller
• Run a structured funnel, from target list to outreach, pitch, signed, live and ramped. Chase blockers and elevate to get sellers live on time.

Skills

Business development

Seller onboarding

Negotiation

Excel/SQL

Cross-functional collaboration

Education

Bachelor’s degree

BE or Degree in fashion management

Job description

Who are we?

Myntra is India’s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we’ve always believed in disrupting the ordinary.

About The Company

Myntra is India’s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we’ve always believed in disrupting the ordinary.
We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We’re bold in our thinking, agile in our execution, and collaborative in spirit.
Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in.
We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us.
From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us.
Working at Myntra is challenging but fun - we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities.

Job Title: Business Development Lead – Seller Identification & Onboarding Company: Myntra Experience: 5–7 years (fashion/appare background preferred) Location: Bengaluru

About The Role

Own the identification and onboarding of sellers that fill Myntra’s selection gaps. You will target specific sellers by business unit, article type and price point, and make sure every identified seller is taken through to go-live.

Responsibilities

• Use data (demand, search, competitor and catalog gaps) to define target seller lists by business unit, article type and price point.
• Identify and source sellers and manufacturers through market mapping, trade networks, B2B portals, clusters and referrals.
• Pitch Myntra’s marketplace proposition, negotiate terms and close targeted sellers.
• Own onboarding to 100% completion for every identified seller
• Run a structured funnel, from target list to outreach, pitch, signed, live and ramped. Chase blockers and elevate to get sellers live on time.

Requirements

• 5–7 years in business development, sourcing, partnerships or category/account management; fashion e-commerce or retail preferred.
• A proven record of acquiring and onboarding sellers, brands or vendors against targets.
• Strong understanding of fashion categories, price architecture and the manufacturer ecosystem.
• Analytical: comfortable with Excel/SQL
• Strong negotiation, follow-through and cross-functional skills.
• Bachelor’s degree required; BE or Degree in fashion management

Good to have

• A network of fashion sellers, manufacturers and D2C brands across clusters such as Delhi, Tiruppur, Ludhiana, Surat and Kolkata.
• Experience with marketplace or seller-led models.

Success metrics

• Percentage of identified target sellers onboarded (goal: 100%).
• Time from first contact to go-live.
• GMV from new sellers in their first 90 days.

Required Skills

business development, onboarding sellers, brand management, e commerce