Salesforce Marketing Cloud Consultant

Godrej Infotech Ltd; Mumbai; On-site; INR 1,800,000 - 3,000,000; Full time

Benefits offered by this job

Health insurance

Job summary

Godrej Infotech Ltd is seeking a Salesforce Marketing Cloud Consultant specialized in B2C to design, implement, and optimize marketing automation strategies. You will collaborate with marketing, sales, and service teams to create personalized customer journeys and ensure seamless CRM integrations.

You will work on advanced segmentation, analytics, and data modeling while staying current on SFMC features and privacy regulations. Mentoring peers and ensuring data security are also part of the role.

Qualifications

• Hands-on SFMC experience with B2C campaigns.
• Ability to design customer journeys and data models.
• Familiarity with SFMC Studios & Builders (Email Studio, Content Builder, Journey Builder, Automation Studio, Cloud Pages).
• Experience with data integration across SF Cloud ecosystems.
• Proficiency in AMPScript, HTML/CSS, SSJS/JavaScript, SQL.
• Strong analytical and data-driven decision abilities.
• Knowledge of GDPR and DPDP regulatory requirements.

Responsibilities

• Collaborate with marketing, sales, and support to define B2C objectives and segments.
• Design and implement end-to-end marketing automation in SFMC with CRM integrations.
• Develop personalized customer journeys across email, SMS, social channels.
• Use segmentation to tailor messaging and improve engagement and conversions.
• Monitor campaign performance and apply data-driven optimizations.
• Provide expertise on SFMC best practices and emerging tech trends.
• Guide data quality and security with IT on policies and whitelisting.
• Mentor junior team members and share knowledge across the team.

Skills

Salesforce Marketing Cloud

B2C marketing

Email Studio

Content Builder

Journey Builder

Automation Studio

Cloud Pages

Mobile Studio

AMPScript

HTML

CSS

SSJS/JavaScript

SQL

Guide Template Language

Data integration

Segmentation

Analytics

GDPR/DPDP knowledge

Education

Bachelor's degree in Marketing

Master's in Marketing/Business/CS

Tools

Salesforce Marketing Cloud

CRM integration

Job description

As a Salesforce Marketing Cloud Consultant specializing in B2C, you will play a pivotal role in designing, implementing, and optimizing marketing automation strategies to enhance customer engagement, drive revenue growth, and elevate brand awareness. Leveraging your deep expertise in Salesforce Marketing Cloud and your understanding of the B2C landscape, you will collaborate closely with cross-functional teams to create personalized and impactful customer journeys.

Key Responsibilities

• Collaborate with marketing, sales, and customer service teams to understand business objectives and B2C customer segments, translating them into effective marketing automation strategies.
• Design, configure, and implement end-to-end marketing automation solutions using Salesforce Marketing Cloud, ensuring seamless integration with CRM and other relevant systems.
• Develop and execute personalized customer journeys, including email campaigns, SMS outreach, social media targeting, and more, to nurture leads, drive conversions, and foster customer loyalty.
• Utilize advanced segmentation techniques to tailor messaging and content to different B2C customer segments, optimizing engagement and conversion rates.
• Monitor and analyze the performance of existing marketing campaigns, leveraging data-driven insights to continuously refine and improve strategies for maximum impact.
• Provide subject matter expertise to the team on best practices, industry trends, and emerging technologies within the realm of Salesforce Marketing Cloud and B2C marketing.
• Collaborate with technical teams for data integration, troubleshooting, and ensuring the accuracy and consistency of customer data.
• Coordinate with IT teams on Security policies, IP warming/whitelisting, Spam regulations etc.
• Stay up-to-date with the latest features and updates in Salesforce Marketing Cloud, proactively identifying opportunities to enhance our marketing capabilities.
• Train and mentor fellow & junior team members, sharing your expertise and fostering a culture of continuous learning and improvement.

Essential Qualification : Bachelor's or master-s in marketing, Business, Computer Science, or related field

Preferred Qualification : MBA Marketing

Experience Details

Experience Details Qualification :

• 4+ years of hands-on experience working with Salesforce Marketing Cloud, specifically in designing and executing marketing campaigns for B2C customers. Ability to work with clients to design customer journeys, and associated data models. Extensive experience with Marketing Cloud Studios & Builders, most importantly Email Studio, Content Builder, Journey Builder and Automation Studio, and Cloud Pages, Mobile Studio.
• Ability to quickly understand and grasp the existing data models in Salesforce Sales Cloud, Service Cloud, ERP, eCommerce, other satellite systems to align & design the Marketing campaigns, segments accordingly.
• In-depth understanding of the B2C industry, including market trends, customer behaviors, and competitive landscape.
• Proficiency in creating customer journeys, segmentation, automation, and personalization within Salesforce Marketing Cloud.
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions to optimize campaign performance.
• Exceptional communication and collaboration abilities to work effectively with cross-functional teams and convey complex technical concepts to non-technical stakeholders.
• Salesforce Marketing Cloud certifications, such as Salesforce Certified Marketing Cloud Email Specialist or Salesforce Certified Marketing Cloud Consultant, are highly desirable.
• Experience with CRM integration, SFMC: AMPScript, HTML and CSS, SSJS and/or JavaScript, SQL, Query Studio, Guide Template Language.
• Good understanding of existing and upcoming Customer Data Privacy regulations like GDPR & upcoming DPDP act.

Special Skill

Essential : Active Salesforce Marketing Cloud related certifications
Preferred : Active Salesforce Marketing Cloud related certifications