Analytics Specialist

Publicis Global Delivery (PGD); Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

A leading marketing and technology firm is seeking an Assistant Manager - Talent Acquisition in Gurugram. You will oversee analytics projects while managing stakeholder relations, enhance customer data platforms through automated systems, and maintain ETL processes. Ideal candidates have 7-9 years of experience in analytics, strong SQL and BigQuery skills, and an understanding of marketing strategies. This is a full-time role offering opportunities for professional growth in a collaborative environment.

Qualifications

• 7-9 years experience within an analytics function in the marketing industry.
• Strong understanding of Customer Data Platforms.
• Familiarity with machine learning in BigQuery is a plus.

Responsibilities

• Oversee analytics projects managing internal and external stakeholders.
• Implement and maintain ETL processes to transfer data accurately.
• Enhance a CDP with automated data ingestion and activation.

Skills

GA4 analytics insights

BigQuery

SQL

ETL processes

Cross-functional collaboration

Machine learning

Data-driven decision making

Tools

Google Cloud

Vertex AI

Python

Job description

Assistant Manager - Talent Acquisition at Publicis Global Delivery (Hiring for Digital Media and Technology)

Responsibilities

• Strong understanding of GA4 analytics data (insights and interpretation).
• Experience with BigQuery as a central data warehouse.
• Ability to move data from GA4 to BigQuery.
• Proficient in SQL and writing complex queries for analysis and transformations
• Lead analytic projects, managing all key internal and external stakeholders
• Recommends the right analytical solutions to solve client business problems
• Develop customized analytical solutions by integrating GA4 data into BigQuery to support data-driven decision-making processes and optimize marketing strategies
• Implement and maintain ETL processes to seamlessly transfer GA4 data to BigQuery, ensuring data quality for precise and comprehensive reporting
• Collaborate with cross-functional teams to leverage advanced data analyses and machine learning in BigQuery based on GA4 data, contributing to the enhancement of customer experience and engagement

Data Infrastructure Ownership

• Dedicated ownership of Google Cloud setup, especially BigQuery.

Customer Data Platform (CDP)

• Enhance a manually built MVP CDP with automated data ingestion and activation.
• Familiarity with Vertex AI, Python, and ML-based audience creation in BigQuery is a plus
• Use BigQuery data to push audiences and insights to Google Ads or any other activation tool.
• Analyze and optimize workflows to improve performance and results.

You will fit right in if you have –

• 7- 9 years experience within an analytics function in the marketing industry
• Strong experience in SQL, BigQuery, GA4 and ETL
• Understanding of Customer Data Platform
• GCP experience will be an added advantage
• Must feel comfortable learning new systems and tools
• Strong interpersonal skills

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Information Technology

Industries

Technology, Information and Media