Google Analytics Expert

Nians; India; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Nians, a digital marketing company, seeks a Senior Google Analytics/GA4 Expert to go beyond dashboards and turn data into actionable business recommendations. You will build reliable tracking, troubleshoot analytics challenges, and guide measurement strategy.

Ideal candidates are specialists in GA4, GTM, and attribution, with strong data storytelling skills and experience integrating Google Ads and Looker Studio to optimize campaigns across channels.

Qualifications

• 10+ years of experience in Google Analytics / Digital Analytics.
• 3–5 years hands-on experience with GTM.
• Strong expertise in GA4, event tracking, and conversion tracking.
• Experience in analytics audits, troubleshooting, and data analysis.
• Strong understanding of digital marketing analytics and attribution.
• Hands-on knowledge of Google Ads, Search Console, and Looker Studio.
• Ability to identify problems and provide data-backed solutions.
• Strong analytical thinking and ability to communicate insights clearly.

Responsibilities

• Lead GA4 implementation, optimization, and audits.
• Set up and manage event, conversion, and custom tracking.
• Work with GTM to ensure accurate data collection.
• Identify and troubleshoot tracking, data quality, and attribution issues.
• Analyze user behavior, campaigns, conversions, and overall digital performance.
• Integrate with Google Ads, Search Console, and Looker Studio.
• Develop analytics reports and dashboards.
• Translate complex data into clear, actionable recommendations.
• Support analytics strategy, measurement frameworks, and digital attribution.

Skills

GA4

Google Analytics

GTM

Data analysis

Attribution

Looker Studio

Google Ads

Communication of insights

Tools

Google Tag Manager

Google Ads

Looker Studio

Search Console

Job description

At Nians, we believe great digital marketing starts with great data.

We’re looking for a Senior Google Analytics/GA4 Expert who can go beyond dashboards and numbers — someone who can build reliable tracking, uncover meaningful insights, troubleshoot analytics challenges, and turn data into actionable business recommendations.

If you’re passionate about digital analytics, tracking, attribution, and making data work smarter, we’d love to hear from you.

What You’ll Be Doing:

• Lead Google Analytics / GA4 implementation, optimization, and audits.
• Set up and manage event, conversion, and custom tracking.
• Work extensively with Google Tag Manager (GTM) to ensure accurate data collection.
• Identify and troubleshoot tracking, data quality, and attribution issues.
• Analyze user behavior, campaigns, conversions, and overall digital performance.
• Integrate and work with Google Ads, Google Search Console, and Looker Studio.
• Develop insightful analytics reports and dashboards.
• Translate complex data into clear, actionable recommendations.
• Support analytics strategy, measurement frameworks, and digital attribution.

What We’re Looking For:

• 10+ years of experience in Google Analytics / Digital Analytics.
• 3–5 years of hands-on experience with Google Tag Manager (GTM).
• Strong expertise in GA4, event tracking, and conversion tracking.
• Proven experience in analytics audits, troubleshooting, and data analysis.
• Strong understanding of digital marketing analytics and attribution.
• Hands‑on knowledge of Google Ads, Search Console, and Looker Studio.
• Ability to independently identify problems and recommend data-backed solutions.
• Strong analytical thinking with the ability to communicate insights clearly.