Lead – Adops Mobile Performance (Campaign Manager)

Xapads Media Private Limited; Dadri; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

A leading performance marketing agency in India is seeking a highly driven Lead – Adops Mobile Performance to own and scale mobile campaigns globally. You will lead strategy, execution, and team management while driving measurable business outcomes. Candidates should have 8–10 years of experience in Mobile Performance Marketing, strong campaign management skills, and the ability to mentor a high-performing team.

Qualifications

• 8–10 years of experience in Mobile Performance Marketing with leadership experience.
• Strong expertise in User Acquisition campaigns via In-App marketing.
• Proven success in managing large budgets and cross-market campaigns.

Responsibilities

• Lead strategy and execution of Mobile Performance campaigns.
• Drive revenue growth and manage P&L for assigned accounts.
• Mentor and manage a team of campaign managers.

Skills

Mobile Performance Marketing

Campaign Management

Leadership

Analytical Skills

Client Relationship Management

Budget Management

Tools

AppsFlyer

Branch.io

Adjust

Kochava

Singular

Job description

Lead – Adops Mobile Performance (Campaign Manager)

Company Summary

COMPANYSUMMARY:
Born inIndia, built for the world — Xapads is a 20-year-strong programmatic force withoffices in New York, London, Dubai, Singapore, Jakarta, and more. We’re notjust present in global markets — we’re making waves. With our in-houseplatforms like Xerxes (Mobile 1st Performance DSP), Xaprio (Mobile & Web DSP) and Unwire (CTVDSP), we empower 200+ leading brands and agency partners, including GroupM,Publicis, OMD, and Dentsu.

We help brands and advertisersunlock growth through precise targeting, fraud-free delivery, and scalable useracquisition. Backed by deep integrations with premium supply partners, OEMs,and app developers, we deliver performance with quality, scale, and speed. Recognized as a Great Place to Work for four consecutive years and ranked among the Top 100 Companies for Women, we are committed to building not justsuccessful careers, but lasting legacies.

About the Job

We are looking for a highly driven and experienced PerformanceMarketing Lead to own, drive, and scale our Mobile Performance campaigns acrossglobal markets. This role demands not just campaign execution expertise butalso strategic leadership, cross-functional collaboration, and the ability todeliver measurable business outcomes.

Job Title

JobTitle: Lead – Adops Mobile Performance (Campaign Manager).

Responsibilities

• Own and lead the strategy, execution, and optimization of large-scale Mobile Performance campaigns across multiple markets.
• Drive revenue growth, profitability, and client success with complete P&L responsibility for assigned accounts.
• Lead execution across premium supply channels such as OEM, Programmatic, P2P Sharing Apps, Keyboard Apps, & Direct Apps.
• Define, monitor, and deliver against campaign KPIs (ROAS, CPA, LTV, Fraud Hygiene, Retention).
• Analyze large-scale campaign data to identify trends, uncover insights, and implement advanced optimization strategies.
• Act as a trusted advisor to clients, presenting insights, recommendations, and growth opportunities at a strategic level.
• Mentor, manage, and upskill a team of campaign managers, ensuring consistent delivery excellence.
• Collaborate with sales, supply, data, and product teams to innovate and strengthen the performance marketing ecosystem.
• Identify and onboard new supply opportunities and technologies to future-proof performance marketing capabilities.
• Drive process improvements to scale operations, ensure campaign hygiene, and enhance client satisfaction.

Qualifications & Skills

• 8–10 years of proven experience in Mobile Performance Marketing / User Acquisition, with at least 3 years in a leadership role.
• Strong expertise as Campaign Manager for User Acquisition & Re-engagement campaigns via In-App marketing.
• Deep knowledge of Mobile Measurement Partners (MMPs) like AppsFlyer, Branch.io, Adjust, Kochava, and Singular.
• Proven success in managing large budgets, multiple accounts, and cross-market campaigns.
• Prior experience in P&L ownership, revenue growth, and client relationship management.
• Strong team leadership experience — mentoring, motivating, and scaling high-performing teams.
• Excellent analytical, problem-solving, and decision-making skills with a data-first approach.
• Strong communication and presentation skills with the ability to influence C-level stakeholders.

How to apply

To apply for this position, send an email to our careers mailbox ([e-mail]). In the email make sure to include your resume and any additional information you would feel relevant for this role.