L4 - TW Sales - Lead Management - MH - Akurdi - BACL

Bajaj Auto Ltd; Pune District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Bajaj Auto Ltd. invites applications for Campaign Management to drive lead conversions across multiple digital channels. You will strategize and execute targeted campaigns, manage data-driven customer journeys, and coordinate with stakeholders to ensure timely, compliant communications.

Ideal candidates have graduate education with up to 4 years of experience in campaign management, digital marketing, and familiarity with TRAI regulations. Location is Akurdi, Pune, with full-time employment.

Qualifications

• Graduate with any field.
• Experience in campaign management and digital marketing preferred.
• Knowledge of TRAI regulations preferred.

Responsibilities

• Plan, strategize, and execute campaigns on WhatsApp, SMS, website channels end-to-end.
• Target and engage the right audience using data segmentation and manage customer journeys.
• Upload data to platforms, schedule campaigns, and trigger communications manually or automatically.
• Pull campaign results and coordinate with call centers for follow-up; produce reports.
• Write campaign content, obtain approvals, ensure regulatory compliance and audit readiness.

Skills

Campaign Management

Digital Marketing

NBFC BFSI

Financial products

TRAI regulations

Salesforce

Lead generation

Education

Graduate (any field)

Tools

Campaign management platforms

Excel

Job description

Job Description:

Job Description – Campaign Management

(Unique Job ID)

• Designation: Campaign Management
• Department: MC Sales
• Level: L4
• Employment Type: Full time
• Location: BACL, Akurdi
• Reporting Manager Title: Executive Manager, Lead Management
• Language: English, Hindi, local language(preferable)
• Travel: -
• Academic Qualification: Graduate (any field)
• Work Experience: Maximum 4 years
• Domain Knowledge (Preferable): Campaign Management, Digital Marketing, NBFC, BFSI, Financial products, TRAI regulations

Job Purpose

To drive lead conversion by executing targeted, data-driven campaigns across WhatsApp, SMS, voice bot, and other digital channels, ensuring effective customer engagement and support to sales objectives.

Key Responsibilities

1. Plan, strategize, and execute campaigns on WhatsApp, SMS, , and website channels end-to-end.
2. Target and engage the right audience using data mining and segmentation, managing customer journeys based on responses.
3. Upload data to platforms, schedule campaigns, and trigger communications manually or automatically.
4. Pull campaign response data and send it to call centers for follow-up while preparing daily and weekly performance reports.
5. Write customized campaign content, coordinate with stakeholders for approvals, and ensure compliance with regulatory guidelines.
6. Liaise with internal teams and external vendors, managing vendor invoicing and campaign tool performance.
7. Work with technology vendors on chatbot flows, website styling, and troubleshoot delivery issues.
8. Generate and segment target customer lists by language and geography, prioritizing communication channels effectively.
9. Ensure campaign content is audit-ready, approved before dispatch, and maintain opt-in and DND compliance.
10. Monitor campaign KPIs regularly and implement improvements to increase lead conversion and overall campaign effectiveness.

Technical Skills:

1. Hands-on experience with Salesforce (SFDC) for lead and campaign tracking
2. Proficient in campaign management platforms
3. Advanced Excel skills for reporting and performance analysis
4. Working knowledge of API integrations and data flow systems
5. Familiarity with DND compliance and consent automation as per TRAI regulation

Soft Skills:

1. Strong communication and collaboration skills
2. Analytical mindset with attention to detail
3. Ability to manage multiple campaigns and deadlines efficiently
4. Problem-solving orientation with a proactive approach
5. Stakeholder management across cross-functional teams and external vendors

Additional Role Details

• Work-Schedule: 5 Days/week
• Hiring Local/Pan-India Candidates: (On company policy)
• Additional Comment (if any): -