Position: Key Account Manager - Key Accounts
Location: Bangalore (Based in Bangalore )
Department: Sales - Modern Retail / Organized Trade
Reporting To: LFR Manager
Experience: 5-10 Years
Role Overview:
Responsible for managing and growing business with large organised retail partners . The KAM will own the P&L, drive sell-in / sell-out, execute schemes, and build long-term strategic relationships with the partners.
Key Responsibilities
- Business Management & Growth
- Own the complete business for assigned key accounts - Target vs Achievement
- Drive Primary & Secondary sales, ensure healthy stock levels and width of distribution (WOD)
- Achieve volume, value, and market share targets for the accounts
- Manage scheme ROI and ensure profitable growth
- Account Relationship Management
- Single point of contact for the partner - HO-level and regional stakeholders
- Build strong relationships with Purchase, Marketing, Finance & Store Operations teams
- Negotiate Annual Business Plans, Margins, Schemes & Marketing support
- Resolve escalations related to billing, claims, and service
- Execution & Operations
- - Plan and execute monthly schemes, slab targets and payout structures (e.g., Nos. based / % based)
- - Ensure execution of new product launches, price drops and promotions across all stores
- - Track Y-Series, T-Series V and X series and other focus models contribution
- - Ensure timely collection and fund rotation from MD / Partners
- Market Intelligence & Reporting
- - Track competition schemes, pricing, and market share in key accounts
- - Daily / Weekly reporting of sales, inventory and sell-out data in Lark / DMS
- - Coordinate with Trade Marketing team for visibility, branding and promoter deployment
- Cross-functional Coordination
- - Liaise with Supply Chain, Finance, Service and Marketing teams internally
- - Manage MD change requests and direct billing transitions where required
- - Ensure agreement renewals and documentation in Lark
Requirements
- Graduate with 4-8 years of experience in Key Account Management in Mobile / Consumer Electronics /
- Prior experience handling large regional retail chains is mandatory
- Strong negotiation and relationship management skills
- Proficient in MS Excel, Data Analysis and Sales Reporting
- Willing to travel extensively within the assigned region
Key Skills
Negotiation, Relationship Building, P&L Management, Scheme Planning, Data Analytics, Communication
KPIs for Performance
- - Revenue & Volume Achievement
- - Market Share in Key Accounts
- - Scheme ROI & Claim Settlement
- - New Model Contribution & WOD