Junior Marketing Analyst

Smarthelio; Dadri; On-site; INR 600,000 - 800,000; Full time

Job summary

SmartHelio in Noida is seeking a Junior Marketing Analyst to join our analytics-driven marketing team. You will support campaigns across channels, build dashboards, and help optimise demand generation and marketing operations in a fast-paced, distributed international team.

The ideal candidate has 1-3 years of experience in marketing analytics, strong Excel/Sheets skills, experience with GA4 and HubSpot, and a keen eye for data-driven decision making while communicating insights in clear

Qualifications

• 1-3 years of experience in marketing analytics, demand generation or marketing operations, ideally in B2B or SaaS (must).
• Bachelor's degree in marketing, business analytics, statistics, economics or a related field.
• Strong Excel and Google Sheets skills, including pivot tables, formulas, data cleaning and report building.
• Hands-on experience with Google Analytics (GA4) and with a CRM or marketing automation platform (HubSpot preferred).
• Understanding of core B2B marketing metrics: MQL, SQL, conversion rate, CAC and attribution basics.
• Ability to present data clearly and draw actionable conclusions from it.
• Highly organised and detail-oriented, with a strong commitment to data accuracy and deadlines.
• Self-motivated and able to work independently within a fast-paced, distributed international team.
• Excellent written and spoken English (required).

Responsibilities

• Campaign Execution: Set up and launch the campaigns defined by management, from brief to go-live, across email, LinkedIn, paid media, newsletters, landing pages, webinars and events.
• Multi-Market Delivery: Adapt and deploy campaigns across SmartHelio's target markets, ensuring that messaging, targeting and scheduling are appropriate to each region.
• Performance Analysis: Collect, consolidate and analyse campaign data across all channels: traffic, engagement, open and click-through rates, conversion rates, cost per lead and pipeline contribution.
• Reporting Dashboards: Produce and maintain weekly and monthly KPI dashboards in GA4 and HubSpot, and present clear, actionable findings to the marketing team, the business development team and management.
• Testing Optimisation: Design and run A/B tests on subject lines, landing pages, messaging and creative, and document the results by market and audience to inform subsequent campaigns.
• Lead Tracking: Track the progression of inbound leads from MQL to SQL, keep records accurate and up to date, and report on conversion at each stage of the funnel.
• CRM Data Quality: Maintain the integrity of the marketing database, including de-duplication, field standardisation and segmentation lists, to ensure reliable reporting.
• Market Account Research: Develop and maintain target account lists across solar developers, IPPs, asset managers and OM companies, and support the business development team with market intelligence.
• Content Support: Support the designer on content production, including case studies, one-pagers, newsletters and website updates, and monitor SEO keyword rankings and content performance.
• Cross-Functional Collaboration: Work with the business development, product and management teams, sharing campaign and customer insights that strengthen our positioning and messaging.

Skills

Marketing analytics

Demand generation

Marketing operations

Excel

Google Sheets

GA4

HubSpot

Data interpretation

English communication

Education

Bachelor's degree in marketing or related

Tools

GA4

HubSpot

Excel

Google Sheets

Job description

Job Summary

Junior Marketing Analyst (India)

Join the future of intelligent clean energy with SmartHelio.

Job Details

Location: Noida (India), on-site

Experience: 1-3 years in marketing analytics, demand generation, growth or marketing operations

Reports to: Marketing Lead and the CEO

Type: Full-time, on-site

Key Responsibilities

• Campaign Execution: Set up and launch the campaigns defined by management, from brief to go-live, across email, LinkedIn, paid media, newsletters, landing pages, webinars and events.
• Multi-Market Delivery: Adapt and deploy campaigns across SmartHelio's target markets, ensuring that messaging, targeting and scheduling are appropriate to each region.
• Performance Analysis: Collect, consolidate and analyse campaign data across all channels: traffic, engagement, open and click-through rates, conversion rates, cost per lead and pipeline contribution.
• Reporting Dashboards: Produce and maintain weekly and monthly KPI dashboards in GA4 and HubSpot, and present clear, actionable findings to the marketing team, the business development team and management.
• Testing Optimisation: Design and run A/B tests on subject lines, landing pages, messaging and creative, and document the results by market and audience to inform subsequent campaigns.
• Lead Tracking: Track the progression of inbound leads from MQL to SQL, keep records accurate and up to date, and report on conversion at each stage of the funnel.
• CRM Data Quality: Maintain the integrity of the marketing database, including de-duplication, field standardisation and segmentation lists, to ensure reliable reporting.
• Market Account Research: Develop and maintain target account lists across solar developers, IPPs, asset managers and OM companies, and support the business development team with market intelligence.
• Content Support: Support the designer on content production, including case studies, one-pagers, newsletters and website updates, and monitor SEO keyword rankings and content performance.
• Cross-Functional Collaboration: Work with the business development, product and management teams, sharing campaign and customer insights that strengthen our positioning and messaging.

What We're Looking For

• 1-3 years of experience in marketing analytics, demand generation or marketing operations, ideally in B2B or SaaS (must).
• Bachelor's degree in marketing, business analytics, statistics, economics or a related field.
• Strong Excel and Google Sheets skills, including pivot tables, formulas, data cleaning and report building.
• Hands-on experience with Google Analytics (GA4) and with a CRM or marketing automation platform (HubSpot preferred).
• Understanding of core B2B marketing metrics: MQL, SQL, conversion rate, CAC and attribution basics.
• Ability to present data clearly and draw actionable conclusions from it.
• Highly organised and detail-oriented, with a strong commitment to data accuracy and deadlines.
• Self-motivated and able to work independently within a fast-paced, distributed international team.
• Excellent written and spoken English (required).
• Able to work full-time from our Noida office, on-site every day.
• Genuine interest in clean energy, solar and the climate transition.

Nice to Have

• basic SQL
• LinkedIn Campaign Manager
• SEO tools (SEMrush, Ahrefs)
• prior exposure to solar and renewable energy

Disclaimer: This job description has been sourced from a public domain and may have been modified by Naukri.com to improve clarity for our users. We encourage job seekers to verify all details directly with the employer via their official channels before applying.