Junior Market Research Analyst

Feathersoft; Ernakulam; On-site; INR 600,000 - 900,000; Full time

Job summary

Feathersoft in Kerala seeks a Market Research Analyst to gather and analyze market data, identify trends, and deliver actionable insights for strategic decisions. You will work with marketing, sales, and product teams to translate data into practical recommendations.

The role requires an MBA in Marketing, strong communication, creative thinking, and proficiency in MS Office. Experience with AI tools and CRM platforms like HubSpot/ZohoCRM is a plus.

Qualifications

• MBA in Marketing or equivalent.Excellent written and verbal communication skills.
• Hands-on experience with market research methods and data analysis.
• Familiarity with digital marketing concepts and CRM tools.
• Ability to work collaboratively with cross-functional teams.
• Proficiency in MS Office Suite (Word, Excel, PowerPoint).
• Experience using AI tools for market research, planning, and performance analysis is a plus.

Responsibilities

• Conduct primary and secondary market research to gather data on trends, customers, competitors, and benchmarks.
• Analyze qualitative and quantitative data to derive actionable insights and recommendations.
• Create reports and dashboards summarizing findings for stakeholders.
• Monitor competitor strategies and SWOT factors.
• Identify emerging market trends and inform strategic planning.
• Prepare presentations and summarize research for senior management.
• Collaborate with marketing, sales and product teams to align insights with business goals.
• Support lead generation and campaign planning with data-driven inputs.

Skills

Market research

Data analysis

Communication skills

Creativity

Team collaboration

AI tools

Education

MBA in Marketing

Tools

HubSpot

Zoho CRM

Excel

PowerPoint

Job description

Job Description:

The successful candidatewill help gather and analyze market data, identify trends, and provideactionable insights to support strategic business decisions.

Key Responsibilities:

1. Market Research and Data Collection:

• Conductprimary and secondary research to gather data on market trends, customerpreferences, competitor activities, and industry benchmarks.
• Utilizesurveys, interviews, focus groups, and data mining techniques to collectrelevant information.

2. Data Analysis and Interpretation:

• Analyzequantitative and qualitative data to derive insights and recommendations.
• Createdetailed reports and dashboards summarizing findings.

3. Competitor Analysis:

• Monitorand analyze competitor strategies, pricing, and market positioning.
• Identifystrengths, weaknesses, opportunities, and threats (SWOT).

4. Trend Identification:

• Identifyemerging market trends and assess their potential impact on the business.
• Provideactionable insights to stakeholders for strategic planning.

5. Report Preparation and Presentation

• Preparecomprehensive market research reports, presentations, and summaries
• Presentfindings and recommendations to senior management and other stakeholders.

6. Collaboration with Teams:

• Workclosely with marketing, sales, and product teams to align research insightswith business goals.
• Provideinput for product development, marketing campaigns, and go-to-marketstrategies.

7. Marketing Campaign Support and CRM Management

• Assist in planning,executing, and monitoring email marketing and LinkedIn outreach campaigns.
• Use HubSpot and ZohoCRM to manage prospect databases, contact lists, lead information, andcampaign activities.
• Support lead generationthrough prospect research, database building, and audience segmentation.
• Track campaignperformance, analyze engagement metrics, and prepare reports to identifyopportunities for improvement.
• Coordinate withmarketing and sales teams to support lead nurturing and follow-upactivities.

Requirements

• MBA inMarketing or related field.
• Strongcommunication skills, both verbal and written.
• Creativethinking and problem-solving abilities.
• Proficiencyin Microsoft Office Suite (Word, Excel, PowerPoint).
• Basic understanding of digital marketing, emailcampaigns, lead generation, and social media platforms.
• Abilityto work collaboratively in a team environment.

• Hands-on experience using AI tools (suchas ChatGPT, Gemini, Copilot, or other AI-powered platforms) for marketresearch, campaign planning, execution, optimization, and performanceanalysis is a plus.