Market Research Analyst

DemandMatrix; Pune District; On-site; INR 600,000 - 900,000; Full time

Job summary

DemandMatrix is seeking a Market Analytics QC to generate and validate technographics data, product keywords, and track upcoming technologies. You will analyze data from multiple sources and translate findings into actionable reports for marketing and sales teams.

You will evaluate methodologies, stay updated on market trends, and collaborate with cross-functional teams to improve data quality and insights.

Qualifications

• Proven market research analysis experience for technology products and their vendors.
• Ability to interpret large amounts of data and to multi-task.
• Strong communication and presentation skills.
• Excellent knowledge of SQL, MS Excel, and basic Python scripting.
• Familiarity with CRM programs and web analytics tools.
• Working knowledge of data warehousing, modeling and mining.

Responsibilities

• Understand business objectives for marketing and sales teams and design research methods to discover data sources.
• Collect data on technology products, vendors, consumers and competitors and consolidate into actionable items and reports.
• Analyze data using modern and traditional methods.
• Use online market research to feed databases.
• Evaluate program methodology to ensure data accuracy and correct release angles.
• Stay informed on market trends and adopt best practices.

Skills

Market research

Data analysis

SQL

MS Excel

Python scripting

CRM programs

Education

Engineering degree or MBA with technical data background

Tools

CRM programs

Web analytics tools

Data warehousing tools

SQL databases

Job description

DemandMatrix is a technology company working in AI, machine learning, and big data space. We help B2B technology marketing, sales and product management teams bring relevance in their outreach. With a rapidly growing team of 120+ employees working from Pune, US and Australia we are looking for passionate individuals who wish to make a great career in the hi-tech industry.

Job Description

We are looking for a Market Analytics QC to generate and validate technographics data, product keywords and track upcoming technologies. The tasks require an understanding of various technologies and their usage and adoption, differentiate similar technology products on basis of nuanced features, performing competitive analysis.

Responsibilities include but not limited to:

• Understand business objectives specifically for marketing and sales teams of technology product vendors,and design research methods to discover data sources, validate technographics data, generated by our pipelines.
• Collecting data on technology products, vendors, consumers, competitors, and marketplace. Consolidating information into actionable items, reports, and presentations, to make recommendations.
• Compiling and analyzing data using modern and traditional methods.
• Use online market research and catalog findings to databases.
• Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct.
• Remain fully informed on market trends, other parties researches and implement best practices.

Qualifications

• Proven market research analysis experience for technology products and their vendors
• Ability to interpret large amounts of data and to multi-task
• Strong communication and presentation skills
• Excellent knowledge of SQL, MS Excel, and basic Python scripting
• Search engines, web analytics, and business research tools acumen
• Familiarity with CRM programs
• Adequate knowledge of data collection methods
• Working knowledge of data warehousing, modeling and mining
• Strong analytical and critical thinking
• BS degree in Engineering, MBA with Technical background related to Data