Junior Copywriter

The Starter Labs; Mumbai; On-site; INR 250,000 - 380,000; Full time

Job summary

The Starter Labs in Mumbai is seeking a creative Copywriter to craft compelling content across social media, ads, campaigns, scripts, and storyboards in line with brand voice.

You will decode brand guidelines, ensure consistency, collaborate with creative and account teams, and stay updated with trends to deliver copy on time for multiple brands.

This entry-level role offers hands-on experience and a path to build a strong creative portfolio.

Qualifications

• 0–1.5 years of experience in copywriting/content creation.
• Strong creative thinking and storytelling abilities.
• Ability to write in diverse tones and formats.
• Excellent grammar, language, and proofreading skills.
• Basic understanding of social media and digital ecosystems.

Responsibilities

• Decode brand guidelines to create impactful and persuasive copy.
• Write creative copy for social media, ads, campaigns, scripts, and storyboards.
• Develop concepts and ideas for campaigns and content pieces.
• Ensure consistency in tone, voice, and messaging across platforms.
• Self-evaluate and refine copy before submission.
• Collaborate with creative and account teams to execute ideas.
• Incorporate feedback to enhance creative output.
• Stay updated with content trends and emerging formats.
• Ensure timely delivery of copy across multiple brands.
• Maintain clear communication and responsiveness.

Skills

Creative thinking

Storytelling

Copywriting

Social media basics

Language & proofreading

Job description

Founded in 2016, The Starter Labs was built on a simple belief: digital presence alone is not

success. While consumer brands often invest heavily in building online visibility and generating

buzz, we understand that this is only the beginning of the journey.

The real challenge lies in transforming that attention into meaningful, measurable impact - across

culture, community, and commerce. At TSL, we thrive on solving exactly this challenge.

We are an impact-focused marketing agency specializing in building and scaling D2C brands

through a digital-first approach. By combining strategy, creativity, and performance-driven

execution, we help brands move beyond just existing online to truly succeeding in the market.

At The Starter Labs, we don’t just create visibility - we turn it into growth. That’s why we are an

essential stop on every brand’s “Road to Success.”

Role Overview:

We are looking for a creative Copywriter to develop compelling and persuasive content across

marketing platforms. This role involves crafting impactful messaging that drives engagement and aligns

with brand voice.

Key Responsibilities:

• Decode brand guidelines to create impactful and persuasive copy.
• Write creative copy for social media, ads, campaigns, scripts, and storyboards.
• Develop concepts and ideas for campaigns and content pieces.
• Ensure consistency in tone, voice, and messaging across platforms.
• Self-evaluate and refine copy before submission.
• Collaborate with creative and account teams to execute ideas.
• Incorporate feedback to enhance creative output.
• Stay updated with content trends and emerging formats.
• Ensure timely delivery of copy across multiple brands.
• Maintain clear communication and responsiveness.

Preferred Skills:

• 0–1.5 years of experience in copywriting/content creation.
• Strong creative thinking and storytelling abilities.
• Ability to write in diverse tones and formats.
• Excellent grammar, language, and proofreading skills.
• Basic understanding of social media and digital ecosystems.

What You’ll Gain:

• Hands-on experience in creative campaigns and brand communication.
• Exposure to advertising, storytelling, and concept development.
• Opportunity to build a strong creative portfolio.