Junior Copywriter

Ketto; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Ketto in Mumbai is seeking a Copywriter with a strong background in advertising and digital storytelling to craft copy for social media, performance marketing ads, landing pages, and videos. You will collaborate with designers and marketers to define our brand voice, adapt messaging for diverse audiences, and help brainstorm campaign concepts that drive sign-ups and engagement.

The ideal candidate has a versatile portfolio, comfort with feedback, and a passion for health, wellness, and lifestyle

Qualifications

• Strong background in advertising and digital storytelling.
• Proven ability to write across formats: social ads, scripts, captions, landing pages.

Responsibilities

• Write copy for social media, performance marketing ads, landing pages, and videos.
• Collaborate with designers, strategists, and the marketing team to create high-performing campaigns.
• Adapt messaging for different audience segments while maintaining brand consistency.
• Stay updated on health, wellness, and digital advertising trends to keep tone fresh and relevant.
• Contribute creative ideas and brainstorm new campaign concepts.

Skills

Copywriting

Advertising

Digital storytelling

Brand voice

Collaboration

Audience segmentation

Job description

We're looking for a Copywriter with a strong background in advertising and digital storytelling to join our growing team. You’ll write copy for Ketto's social media, performance marketing ads, landing pages, and videos, while helping define and evolve our brand voice.

What You’ll Do

• Write clear, engaging, and on-brand copy for Ketto's digital campaigns - including social media ads, video scripts, website content, and performance marketing creatives.
• Collaborate with designers, strategists, and the marketing team to create high-performing campaigns that drive sign-ups and engagement.
• Adapt messaging for different audience segments (ages 21–65) while maintaining brand consistency.
• Stay updated on trends in health, wellness, and digital advertising to keep our tone fresh and relevant.
• Contribute creative ideas and help brainstorm new campaign concepts.

What We’re Looking For

• Strong understanding of performance-driven content
• Proven ability to write across formats: short-form ads, scripts, captions, and landing pages.
• A natural feel for tone, rhythm, and emotional storytelling.
• Comfortable working with feedback and iterating quickly.
• A strong portfolio showcasing your versatility and impact.

Nice to Have

• Experience writing for health, wellness, or lifestyle brands
• Familiarity with video and social-first content

Why Join

• Work with a creative, collaborative, and impact-driven team.
• Freedom to experiment with new ideas and formats