Jr. Content Strategist

Boomlet; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Boomlet, a Mumbai-based integrated Influencer Marketing agency specializing in content production, is seeking a creative thinker passionate about storytelling, influencers, and content creation. This role combines strategy, production, and campaign analysis to deliver impactful brand conversations.

You will design content strategies, guide influencers, manage calendars, and collaborate with production teams to create authentic campaigns. Strong storytelling and multi-tasking are essential.

Qualifications

• 1+ years of experience in influencer marketing or content production.
• Strong understanding of influencer ecosystems and platforms.
• Excellent storytelling, writing and creative thinking.
• Ability to manage multiple campaigns and deadlines.

Responsibilities

• Design content strategies merging influencer marketing with production.
• Develop brand stories blending influencer content with campaign messaging.
• Identify emerging trends in influencer content and storytelling.
• Guide influencers and coordinate with production teams.
• Create and manage content calendars with deliverables and timelines.
• Leverage audience insights to optimize strategies.
• Coordinate with creative teams for shoots and ensure tone.
• Measure campaign performance and provide optimization insights.

Skills

Influencer marketing

Content production

Storytelling

Social media

Campaign management

Job description

We’re a Mumbai-based integrated Influencer Marketing agency that also specializes in content production, crafting campaigns that deliver results and spark conversations. If you’re a creative thinker with a passion for storytelling, influencers, and content creation, this role is for you!

What You’ll Do

• Content Strategy & Planning: Design creative content strategies that merge influencer marketing with high-quality content production, ensuring alignment with client goals.
• Storytelling & Narratives: Develop compelling brand stories that seamlessly blend influencer content with broader campaign messaging.
• Trendspotting: Stay ahead of the curve by identifying emerging trends in influencer content and digital storytelling.
• Collaborate with Influencers & Creators: Guide influencers in creating authentic content while working with production teams to craft visually stunning campaigns.
• Content Calendar Management: Create and manage content calendars, outlining deliverables, platforms, and timelines.
• Audience Insights: Leverage data and research to fine-tune strategies for both influencer-led and agency-produced content.
• Oversee Production: Coordinate with creative teams for content shoots, ensuring deliverables match the campaign’s tone and objectives.
• Performance Review: Measure the success of campaigns and provide insights to optimize future strategies.

What You Bring

• 1+ years of experience in influencer marketing, content production, or social media (experience across both fields is a bonus!).
• A deep understanding of influencer ecosystems, social platforms, and production workflows.
• Strong storytelling, writing, and creative thinking skills.
• A good eye for design, aesthetics, and video production trends.
• Ability to manage multiple campaigns, timelines, and stakeholders simultaneously