IVD sales

Promea Therapeutics; Hyderabad; On-site; INR 900,000 - 1,200,000; Full time

Job summary

Promea Therapeutics in Hyderabad, India, is seeking a sales-oriented professional to drive ELISA and rapid kit sales across the territory. You will manage distributors, grow the channel, and forecast demand for production planning.

The role requires building customer relationships with diagnostic labs, hospitals, and research institutions, conducting product demos, supporting tenders, and ensuring regulatory compliance across the sales cycle.

Responsibilities

• Achieve assigned monthly, quarterly, and annual sales targets (value and volume) for the ELISA and rapid kit range within the territory.
• Drive both primary sales (to distributors) and secondary sales (distributor-to-end-customer off-take), monitoring stock movement to prevent dead inventory and channel loading.
• Build and maintain a healthy sales funnel; forecast monthly demand accurately for production and supply planning.
• Identify, evaluate, appoint, and onboard distributors and dealers to achieve target distribution width and depth across the territory.
• Manage channel‑partner relationships set targets, review performance, ensure timely order placement, and resolve service issues.
• Track outstanding receivables and ensure collections are within agreed credit terms; flag overdue accounts promptly.
• Develop relationships with key end‑customers diagnostic laboratories, hospital labs, blood banks, veterinary/food‑testing labs, and research institutions.
• Drive product demonstrations, sample evaluations, and trials to convert prospects and displace competing imported / domestic kits.
• Participate in and support tenders, rate contracts, and institutional procurement processes within the territory.
• Gather and report market intelligence competitor pricing, product launches, customer feedback, and platform‑migration trends to the regional manager.
• Provide first‑line technical product guidance to customers; coordinate with the scientific / application team for detailed support and complaint resolution.
• Support new product introductions in the territory with launch plans, customer education, and early adopter targeting.
• Maintain daily call reports, CRM/sales records, and submit timely sales, collection, and forecast reports.
• Ensure all sales activity complies with CDSCO and applicable regulatory norms for IVD and rapid test kits, including cold‑chain and labelling requirements where relevant.

Job description

Sales & Revenue

• Achieve assigned monthly, quarterly, and annual sales targets (value and volume) for the ELISA and rapid kit range within the territory.
• Drive both primary sales (to distributors) and secondary sales (distributor-to-end-customer off-take), monitoring stock movement to prevent dead inventory and channel loading.
• Build and maintain a healthy sales funnel; forecast monthly demand accurately for production and supply planning.

Channel / Distributor Management

• Identify, evaluate, appoint, and onboard distributors and dealers to achieve target distribution width and depth across the territory.
• Manage channel‑partner relationships set targets, review performance, ensure timely order placement, and resolve service issues.
• Track outstanding receivables and ensure collections are within agreed credit terms; flag overdue accounts promptly.

Direct & Institutional Sales

• Develop relationships with key end‑customers diagnostic laboratories, hospital labs, blood banks, veterinary/food‑testing labs, and research institutions.
• Drive product demonstrations, sample evaluations, and trials to convert prospects and displace competing imported / domestic kits.
• Participate in and support tenders, rate contracts, and institutional procurement processes within the territory.

Market & Product

• Gather and report market intelligence competitor pricing, product launches, customer feedback, and platform‑migration trends to the regional manager.
• Provide first‑line technical product guidance to customers; coordinate with the scientific / application team for detailed support and complaint resolution.
• Support new product introductions in the territory with launch plans, customer education, and early adopter targeting.

Reporting & Compliance

• Maintain daily call reports, CRM/sales records, and submit timely sales, collection, and forecast reports.
• Ensure all sales activity complies with CDSCO and applicable regulatory norms for IVD and rapid test kits, including cold‑chain and labelling requirements where relevant.