IT GTM Specialist (Digital Commerce & CX)

Binaryic; Bengaluru; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

A digital commerce solutions provider in Bengaluru is seeking an experienced IT GTM Specialist to drive Digital Commerce and Customer Experience initiatives. This role requires strong expertise in CRM tools, web analytics, and API integrations. The ideal candidate should have 5-6 years of relevant experience and be adept at managing end-to-end technology integrations. The position offers the opportunity to work closely with diverse teams and contribute to impactful digital transformations.

Qualifications

• 5–6 years of experience in Digital Commerce, CX, or related technology fields.
• Hands-on experience with marketing automation tools like MoEngage/WebEngage.
• Familiarity with API integrations and documentation.

Responsibilities

• Develop a deep understanding of Digital Commerce & CX landscape.
• Manage end-to-end integrations between systems like Shopify and CRM.
• Coordinate with stakeholders for implementation and testing.

Skills

Hands-on experience with CRM/Customer Service tools

Understanding of CDP ecosystems

Knowledge of web analytics and event-based tracking

Strong analytical abilities

Ability to operate independently

Detail-focused and customer-centric

Education

Bachelor’s degree in Engineering (preferably IT / Computer Science)

Tools

Freshdesk

Zendesk

MoEngage

Shopify Plus

GTM

Jira

Trello

Notion

Job description

Overview

Binary Web Solutions India Pvt Ltd | Contract

IT GTM Specialist (Digital Commerce & CX): We are seeking an experienced IT GTM Specialist to support our Digital Commerce & Customer Experience initiatives. The role sits at the intersection of digital marketing, CX platforms, and e-commerce technology, and will support end-to-end execution of our digital transformation roadmap.

The ideal candidate should be hands-on, proactive, and capable of working in a fast-paced environment. They must be comfortable with digital ecosystems such as Shopify, CRM, CDP, Marketing Automation platforms, OMS, and Web Analytics, with a good understanding of data quality, integrations, and security best practices.

This role requires close coordination with business teams, IT, and external vendors to enable seamless GTM execution across the digital stack.

Responsibilities

1. Business Relationship Management / Business Analysis: Develop a deep understanding of Page’s Digital Commerce & CX landscape (D2C websites, Marketplaces, Shopify, OMS, CDP, CRM, Chatbots, Customer Service systems).
2. Act as a bridge between business and technology teams, ensuring requirements are translated accurately into technical execution.
3. Manage and support end-to-end integrations between Shopify, CRM, CDP (MoEngage/WebEngage), OMS, and customer service platforms.
4. Coordinate with multiple stakeholders for implementation, testing, and production deployment.
5. Troubleshoot data flow and integration issues across the digital ecosystem.
6. Support event tracking, GA4 tagging, Meta Pixel, and customer lifecycle mapping.
7. Create and maintain technical documentation, SOPs, and GTM trackers.
8. Own deliverables by following up with design, tech, business teams, and vendors to ensure timely completion.
9. Support UAT, pilot runs, production rollouts, and post-go-live monitoring.
10. Escalate and drive resolution of blockers and roadblocks across teams.
11. Collaborate with CX and E-commerce teams to build customer-first digital journeys.

IT Service Management

1. Work closely with Enterprise Support teams to ensure efficient resolution of issues.
2. Ensure adherence to SLAs and smooth functioning of digital commerce systems.

Candidate Profile

Education

• Bachelor’s degree in Engineering (preferably IT / Computer Science).

Experience

• 5–6 years of experience in Digital Commerce, CX, or related technology fields.

Requirements

Functional Skills

• Hands-on experience with CRM/Customer Service tools (Freshdesk, Zendesk) and marketing automation (MoEngage/WebEngage).
• Understanding of CDP ecosystems, customer segmentation, and personalization workflows.
• Knowledge of web analytics and event-based tracking (GA4, Meta Pixel).
• Exposure to FMCG/Apparel/Retail workflows is a plus.

Technical Skills

• Experience working with API integrations, API documentation.
• Familiarity with Shopify Plus, Shopify APIs, or Liquid templates.
• Working knowledge of GTM, GA4, event tagging, and data mapping.
• Awareness of data privacy and security frameworks (DPDPA, VAPT, encryption).
• Experience with project management tools like Jira, Trello, Notion.
• DevOps exposure is an added advantage.

Behavioral Skills

• Strong analytical and documentation abilities.
• High ownership mindset and ability to operate independently in a lean setup.
• Process-oriented, detail-focused, and customer-centric.