About the Role
We seek a hands‑on Shopify Developer to develop, maintain and optimize multiple fashion and lifestyle D2C storefronts serving customers in the US and India. The role partners with E-commerce, Marketing, Design and Operations to improve shopping experience, conversion and operational reliability.
Key Responsibilities
Shopify Development & Maintenance
- Develop and maintain Shopify Online Store 2.0 themes using Liquid, HTML, CSS and JavaScript.
- Build reusable sections, landing pages, product templates and mobile‑responsive features.
- Troubleshoot defects; manage testing, version control, theme releases and documentation.
Conversion & Customer Experience
- Optimize navigation, search, collection pages, PDPs, cart and checkout where supported by Shopify.
- Improve site speed, Core Web Vitals, accessibility and mobile usability.
- Support A/B testing, bundling, promotional experiences and CRO initiatives.
Apps, APIs & Integrations
- Integrate Shopify apps, Admin API, webhooks and third‑party services.
- Support payments, shipping, OMS/WMS, inventory sync, CRM, reviews and Klaviyo flows.
- Maintain GA4, GTM, Meta Pixel and Google Merchant Center tracking; debug event accuracy.
Multi-Brand & International Operations
- Support Wavryn Active, Laxakaar and Jind Mahia storefronts across US and Indian markets.
- Configure region‑appropriate shipping, currencies, taxes and payment options with relevant teams.
- Maintain product variants, metafields, collections, size charts and seasonal campaign pages.
SEO, Analytics & Collaboration
- Implement structured data, redirects, canonical tags and other technical SEO practices.
- Work with marketing and design to translate business requirements into scalable features.
- Prioritize tickets, estimate timelines, coordinate vendors and document technical decisions.
Required Skills
- Mandatory technical skills: Shopify Liquid theme development, Shopify API integrations webhooks and third-party apps), GA4/GTM implementation and debugging, and hands‑on multi-store Shopify management.
- 35 years of hands‑on Shopify development; Shopify Online Store 2.0 and theme customization.
- Strong Liquid, HTML5, CSS3, JavaScript, JSON, metafields and metaobjects knowledge.
- Shopify Admin, API, webhooks, app integrations, Git and debugging experience.
- Working knowledge of GA4/GTM, technical SEO, responsive UX and CRO.
- Ability to independently manage multiple storefronts and communicate across teams.