[Internal Hiring]: Manager - Online Marketing

Keka Inc.; Dadri; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

Keka Inc. in Noida is seeking an experienced Digital Marketing Manager to drive growth across SEO, content, SMO and overall marketing strategy. You will audit existing activities, identify opportunities, build a clear roadmap, and lead cross-functional execution to generate high-quality leads.

The role requires strategic, data-driven hands-on leadership with the ability to mentor teams across SEO, content, SMO, PPC, design, development and sales to achieve ambitious growth targets.

Qualifications

• 10+ years of digital marketing experience in B2B/SaaS/IT services domains.
• Strong expertise across SEO, content, SMO and digital marketing strategy.
• Hands-on audit and roadmap creation with cross-functional execution.
• Proven ability to drive lead generation and growth across channels.

Responsibilities

• Develop and execute the overall digital marketing strategy aligned with business and lead-generation goals.
• Identify new growth opportunities across channels, markets and customer segments.
• Build monthly/quarterly marketing priorities and track performance against KPIs.
• Own SEO strategy across Technical SEO, On-Page, Content, Off-Page, AEO and GEO.
• Audit existing marketing activities, identify growth opportunities, create a clear roadmap and drive execution with cross-functional teams.
• Lead content audits and strategy for blogs, landing pages, case studies, reports and lead magnets.
• Drive organic distribution via LinkedIn and YouTube and optimize conversion rates.

Skills

SEO

ContentMarketing

SMO

DigitalStrategy

Analytics

Tools

GA4

Google Search Console

Ahrefs

SEMrush

Job description

[Internal Hiring]: Manager - Online Marketing

10-14

Noida

Full-Time

About the Role

We are looking for an experienced Digital Marketing Manager who can drive digital growth across SEO, Content, SMO and Marketing Strategy.

The ideal candidate should be strategic, data-driven and hands-on, with the ability to audit existing marketing activities, identify growth opportunities, create a clear roadmap and drive execution with cross-functional teams.

Key Responsibilities

1. Digital Marketing Strategy

• Develop and execute the overall digital marketing strategy aligned with business and lead-generation goals.
• Identify new growth opportunities across channels, markets and customer segments.
• Build monthly/quarterly marketing priorities and track performance against KPIs.

2. SEO & Organic Growth

• Own SEO strategy across Technical SEO, On-Page, Content, Off-Page, AEO and GEO.
• Conduct regular SEO audits and identify ranking, traffic and lead-generation opportunities.
• Develop strategies around commercial keywords, service pages, use cases, competitors and search intent.
• Track organic performance using GA4, Google Search Console, Ahrefs/Semrush.

3. Content Audit & Strategy

• Audit existing content and identify what to Keep, Improve, Consolidate or Remove.
• Identify content gaps and opportunities based on ICP, competitors and search demand.
• Develop content strategies for blogs, landing pages, case studies, reports, lead magnets and comparison/use-case content.
• Ensure content supports both SEO and lead generation.

4. SMO & Organic Distribution

• Develop social media and organic distribution strategy, especially for LinkedIn and YouTube.
• Identify content themes and formats that build brand authority and generate demand.
• Work with the content/social team to maximize content reach and engagement.
• Identify opportunities to improve conversion rates and lead quality.
• Analyze competitors, channels and campaign performance to identify growth opportunities.
• Prepare regular marketing performance reports and actionable recommendations.

6. Team & Execution

• Work closely with SEO, Content, SMO, PPC, Design, Development and Sales teams.
• Set priorities, review execution and ensure timely delivery.
• Mentor and guide junior/mid-level marketing team members.

Required Experience

• 10-14 years of experience in Digital Marketing, preferably B2B, SaaS, IT Services or Technology.
• Strong expertise in SEO + Content + SMO + Digital Marketing Strategy.
• Strong understanding of Technical SEO, AEO, GEO, Content Marketing and Organic Growth.
• Experience with GA4, Google Search Console, Ahrefs/Semrush.
• Strong analytical, strategic and communication skills.
• Proven experience in lead generation and B2B marketing.
• Ability to work hands-on while also leading teams and driving strategy.