Integrated Marketing Coordinator

Articore Group; Gurugram District; On-site; INR 450,000 - 600,000; Full time

Job summary

Articore Group is seeking a Marketing Operations/Analytics coordinator in Haryana to keep campaigns running smoothly. You will manage content workflows, maintain dashboards, and analyze data to signal opportunities while supporting the integrated marketing calendar and cross-functional partners.

With 2+ years in marketing operations or analytics, you will contribute to KPI reporting, optimize discovery, and support the team with recurring data pulls and documentation in a time-zone-aware, async

Qualifications

• 2+ years in marketing coordination, marketing analytics, or marketing operations.
• Proficiency with dashboarding/reporting tools (Looker Studio, Sigma) and analysis.
• Experience with project/calendar management tools (Asana or similar).
• Strong spreadsheet skills (Google Sheets or Excel) with data manipulation and reporting.
• Strong async, written-first communication skills for time-zone gap.
• Comfortable self-directing recurring workflows without close supervision.

Responsibilities

• Content Enablement Pipeline: manage and optimize content curation workflow to align with strategy and priorities.
• Dashboards & Cross-Functional Analysis: maintain dashboards and surface insights for KPI reporting and content trends.
• Integrated Marketing Calendar Ownership: own and maintain the calendar and communicate updates to partners.
• Team Capacity Support: handle recurring data pulls, reports, and calendar upkeep independently.
• Content Discoverability Support: assist keyword and metadata optimization to improve content relevance.

Skills

Marketing analytics

Dashboarding

Marketing coordination

Asana project management

Spreadsheet proficiency

Written communication

Tools

Looker Studio

Sigma

Asana

Job description

This role keeps Integrated Marketing's engine running so the rest of the team can spend their time on strategy, not upkeep. Based in India, it picks up the recurring, well-defined execution work, building and maintaining campaign-impact dashboards, analyzing data to signal opportunity and insight, keeping the integrated marketing calendar current, and streamlining the content approval process. This isn't a role that manages people or sets direction, it helps make the team more effective.

Core Responsibilities:

• Content Enablement Pipeline (35%) - Manage and optimize the content curation workflow so it stays aligned with merchandising strategy and priorities, addressing existing lead-time bottlenecks in the review/approval process. Surface timely, high-quality content and trend opportunities to support curation and merchandising decisions.
• Dashboards & Cross-Functional Analysis (25%) - Maintain dashboards tracking cross-functional impact of integrated campaigns and content performance; surface insights and next-step recommendations for scaling what’s working. Support KPI reporting and analysis of engagement, conversion, and content trends.
• Integrated Marketing Calendar Ownership (20%) - Own and maintain the integrated marketing calendar; proactively communicate updates to cross-functional partners, incorporating relevant seasonal, cultural, and content opportunities.
• Team Capacity Support (15%) - Take on recurring, well-scoped tasks (data pulls, report formatting, documentation, calendar upkeep) independently, without requiring live oversight, to increase overall team bandwidth for strategic work.
• Content Discoverability Support (5%) - Support efforts to improve content discoverability through keyword, tag, and listing-metadata optimization, using performance and search insights to identify opportunities to improve relevance.

• 2+ years in marketing coordination, marketing analytics, or marketing operations
• Proficiency with dashboarding/reporting tools (e.g., Looker Studio, Sigma, or similar) and analysis
• Experience with project/calendar management tools (Asana or similar)
• Strong spreadsheet skills in Google Sheets or Excel, including data manipulation, reporting, and presentation-ready formatting.
• Strong async, written-first communication skills, this role runs with minimal live oversight given the time zone gap
• Comfortable self-directing recurring workflows without close supervision

Key Attributes for Success:

• High autonomy and reliability- this role is designed to run with minimal oversight
• Detail-oriented and process-minded; catches inefficiencies before they need escalation
• Comfortable as a force-multiplier/support role rather than owning strategic direction
• Clear, proactive communicator who keeps async collaborators aligned across time zones
• Experience in e-commerce, marketplaces, digital content, merchandising, creator platforms, or pop-culture is a plus