Assistant Marketing Manager

Shivaami; Thane; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Shivaami in Thane is seeking an Assistant Marketing Manager to plan, coordinate, and execute marketing activities in collaboration with internal teams and external partners. You will work with sales to manage the pipeline, track performance, and report ROI, while ensuring timely campaign execution across channels.

The role requires strong organizational skills, 4–6 years of experience in marketing coordination or events, and proficiency with CRM tools like Salesforce, HubSpot, and Zoho.

Qualifications

• Bachelor's degree in Marketing, Business Admin, or related field (MBA preferred).
• 4–6 years in marketing coordination, events, or partner marketing roles.
• Strong organizational and project management skills with multiple stakeholders.
• Experience with CRM tools (Salesforce, HubSpot, Zoho).
• Excellent communication and interpersonal skills to coordinate across teams.
• Attention to detail with end-to-end event execution.
• MS Office/Google Workspace proficiency.

Responsibilities

• Coordinate with marketing and sales to execute pre-planned activities within timelines and budgets.
• Plan and manage end-to-end events including logistics, invites, and follow-up.
• Collaborate with partner marketing teams on joint campaigns and co-branded initiatives.
• Track sales pipeline generated by marketing; ensure leads are captured and handed off.
• Maintain CRM/pipeline data and provide reports on campaign performance and ROI.
• Coordinate content creation across emails, social posts, and collateral.

Skills

Marketing coordination

Event management

Partner marketing

Project management

Communication skills

Education

Bachelor's degree in Marketing/Business Administration

MBA preferred

Tools

Salesforce

HubSpot

Zoho CRM

Job description

The Assistant Marketing Manager will support the planning, coordination, and execution of marketing activities in collaboration with internal teams and external partners. The role requires close coordination with stakeholders across marketing and sales to ensure planned campaigns and events run smoothly, while also supporting sales pipeline management and reporting.

Key Responsibilities

• Coordinate with stakeholders across marketing and sales teams to execute pre-planned marketing activities, ensuring timelines, budgets, and deliverables are met.
• Manage end-to-end planning and execution of events (webinars, seminars, partner events) including vendor coordination, logistics, invites, and post-event follow-up.
• Work closely with partner/alliance marketing teams to plan and execute joint marketing campaigns and co-branded initiatives.
• Track and manage the sales pipeline generated through marketing activities, ensuring leads are captured, qualified, and handed off to the sales team in a timely manner.
• Maintain and update CRM/pipeline data, providing regular reports on campaign performance, lead conversion, and event ROI.
• Collaborate with the sales team to align marketing activities with sales targets and provide regular pipeline status updates to leadership.
• Coordinate content creation (emailers, social posts, collateral, presentations) with design and content teams to support campaigns.
• Manage marketing calendars, ensuring timely execution of planned activities across channels.
• Liaise with external vendors, agencies, and partners for event logistics, promotional materials, and sponsorships.
• Monitor budgets for assigned campaigns/events and ensure spends are tracked and reported.
• Support post-campaign analysis and prepare reports highlighting outcomes, learnings, and recommendations.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 4–6 years of experience in marketing coordination, event management, or partner marketing roles.
• Strong organizational and project management skills with the ability to manage multiple stakeholders simultaneously.
• Experience working with CRM tools (e.g., Salesforce, HubSpot, Zoho) for pipeline tracking and reporting.
• Excellent communication and interpersonal skills to coordinate across sales, marketing, and external partners.
• Strong attention to detail and ability to manage end-to-end event execution.
• Proficiency in MS Office/Google Workspace tools (presentations, spreadsheets, documents).
• Ability to multitask and work under tight deadlines

Preferred Attributes

• Prior experience working with channel/partner marketing teams.
• Familiarity with digital marketing concepts (email campaigns, social media, content marketing).
• A proactive, detail-oriented approach with strong follow-through on action items.