Institutional Business Executive

Cadila Pharmaceuticals Limited; Akola District; Sur place; INR 900 000 - 2 100 000; Plein temps

Résumé du poste

Cadila Pharmaceuticals Limited is seeking a high-performing Sales Lead to drive territory growth in Maharashtra by leading a team of Field Officers, strengthening doctor and chemist relationships, and delivering targeted market development strategies. You will work to promote products, ensure stock availability, and expand prescription shares.

The role requires strong field execution, planning, and reporting skills, with a focus on compliant and ethical promotion across the territory.

Qualifications

• Experience in pharmaceutical sales with field team leadership.
• Ability to promote products and drive Rx demand in a territory.
• Strong network with doctors, KOLs and chemists; ensures stock and distribution.

Responsabilités

• Achieve and surpass sales budget and yearly milestones for the territory.
• Promote products to generate Rx demand and secondary sales.
• Book orders to maintain stock levels and avoid stock-outs.
• Maintain Doctor Call Average and achieve high market coverage.
• Build relationships with key doctors, consultants and chemists.
• Implement management-approved sales and marketing strategies.
• Manage stockists and C&F agents; monitor stock movement and expiry.
• Organize symposiums, seminars, and doctor meetings; use promotional inputs.
• Submit daily work plans and reports; provide market feedback to Product Management.
• Ensure compliance with company policies and ethical promotion standards.

Connaissances

Scientific detailing

Relationship building

Territory planning

Sales execution

Market intelligence

Adaptability

Independent work

Description du poste

Role Objective / Major Purpose of the Job

The incumbent will be responsible for achieving area sales targets by leading and developing a team of Field
Officers, strengthening customer (KOLs, doctors, chemists) relationships, ensuring product and market
development, and driving effective implementation of marketing strategies in the assigned area.

Principal Tasks & Responsibilities

1. Sales & Target Achievement

• Achieve and consistently surpass the assigned Sales Budget and YPM (Yearly Performance Milestone) for the territory.
• Ensure effective product promotion to generate Rx demand and secondary sales.
• Personally, book orders to maintain adequate stock levels and avoid stock-outs.

2. Doctor & Chemist Coverage

• Maintain a Doctor Call Average of 10+1 per day.
• Achieve Minimum 95% MCR (Monthly Call Report) coverage.
• Ensure a minimum of 5 chemist calls per day.
• Build strong professional relationships with key doctors, consultants, and retail chemists.

3. Market Development & Strategy Implementation

• Implement sales and marketing strategies designed by management.
• Identify potential markets and new customer opportunities within the territory.
• Expand doctor base and enhance prescription share.

4. Stockist & Distribution Management

• Manage relationships with Stockists and C&F agents to ensure seamless supply.
• Monitor product availability, stock movement, and expiry management.

5. Promotional Activities

• Organize and conduct symposiums, seminars, and doctors’ group meetings.
• Actively participate in Cycle Briefing Meets and other company meetings.
• Ensure effective use of promotional inputs and materials.

6. Reporting & Compliance

• Plan daily work schedules effectively and submit Daily Work Plans.
• Submit Daily Call Reports through the PHYZII reporting tool.
• Provide structured market feedback on company and competitor products to the Product Management Team.
• Submit expense statements within stipulated timelines.
• Ensure adherence to company policies and ethical promotion standards.

7. Accountability

In the absence of the job holder, responsibilities will be handled by the designee assigned by the reporting manager.

Key Skills & Competencies

Functional / Technical:

• Scientific product detailing & effective objection handling
• Relationship building and influencing ability
• Territory planning & time management
• Sales execution and target orientation
• Market intelligence gathering and reporting
• Adaptability, ownership mindset & accountability
• Ability to work independently as well as collaboratively

Behavioural:

• Strong communication and impactful presentation skills