Inside Sales Specialist - Lead Generation

Softlink Global Pvt. Ltd; Mumbai; On-site; INR 400,000 - 600,000; Full time

Job summary

Softlink Global Pvt. Ltd in Mumbai is seeking a dynamic Inside Sales Executive to drive lead generation efforts. This full-time role involves identifying potential customers through calls, emails, and research, along with maintaining accurate CRM records. The ideal candidate should have up to 2 years of experience in inside sales, excellent communication skills, and familiarity with CRM tools. A bachelor’s degree in a relevant field is preferred. Join us to impact the logistics and supply chain software industry significantly.

Qualifications

• Up to 2 years of proven experience in inside sales or lead generation, preferably in B2B SaaS or IT products.
• Ability to research target markets and identify key decision-makers.
• High level of motivation, adaptability, and result orientation.

Responsibilities

• Identify and generate new leads through cold calling and email campaigns.
• Qualify inbound and outbound leads for sales opportunities.
• Maintain and update CRM with accurate leads information.
• Schedule meetings and demos for the business development team.
• Collaborate with marketing to align lead generation strategies.
• Follow up on past interactions with leads.
• Meet or exceed targets for qualified leads and meetings scheduled.

Skills

Inside sales experience

Lead generation

Strong communication skills

Interpersonal skills

CRM familiarity

Motivation and adaptability

Education

Bachelor's degree in Business, Marketing, or related field

Tools

HubSpot

Zoho

Salesforce

Sales Navigator

Mailchimp

Apollo

Job description

0-2

Full-Time

Experience: Up to 2 Years

Department: Sales & Business Development

Industry: Software Product / ERP (Logistics & Supply Chain)

Employment Type: Full-Time, Permanent

About Softlink Global

Softlink Global is a leading provider of innovative software solutions for the logistics and supply chain industry. With a global footprint and a strong customer base in over 45 countries, we’re transforming how logistics businesses operate through our flagship ERP solution — Logi-Sys.

Role Overview

We are looking for a dynamic and self-motivated Inside Sales Executive with a strong focus on lead generation. The ideal candidate will be responsible for identifying and qualifying potential customers through targeted outbound campaigns, nurturing leads, and scheduling meetings for the business development team.

Key Responsibilities

• Identify and generate new leads through cold calling, email campaigns, LinkedIn outreach, and market research
• Qualify inbound and outbound leads and convert them into potential sales opportunities
• Maintain and update CRM with accurate and complete information on leads and prospects
• Schedule meetings and demos for the business development team
• Collaborate with the marketing team to align lead generation strategies with ongoing campaigns
• Follow up on past interactions and re-engage cold leads
• Meet or exceed weekly/monthly targets for qualified leads and meetings scheduled

Required Skills & Experience

• Up to 2 years of proven experience in inside sales or lead generation, preferably in B2B SaaS or IT products
• Strong communication and interpersonal skills
• Familiarity with CRM tools (e.g., HubSpot, Zoho, Salesforce)
• Experience with email and LinkedIn outreach tools (e.g., Sales Navigator, Mailchimp, Apollo)
• Ability to research target markets and identify key decision-makers
• High level of motivation, adaptability, and result orientation

Preferred

• Exposure to logistics or supply chain industry will be an added advantage
• Bachelor's degree in Business, Marketing, or a related field