Influencer Marketing Strategist

CreatorsMela; Uttar Pradesh; On-site; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Strategy shaping access

Live performance data

Direct visibility with senior leaders

Job summary

Creators Mela, a division of Clyromedia Private Limited, seeks an Influencer Marketing Strategist to translate brand goals into creator-led campaigns that are creative and commercially sound. You will craft strategies, select creator mixes, and develop measurable plans aligned with client KPIs.

Responsibilities include translating objectives into campaigns, building creator mix recommendations, and delivering decks with data-backed insights.

Qualifications

• 2–5 years of experience in influencer marketing, digital strategy, brand marketing or agency planning.
• Strong analytical thinking and structured presentation skills.
• Deep understanding of Instagram, YouTube and short-form content trends.

Responsibilities

• Understand brand objectives and translate them into campaign strategies and KPIs.
• Build creator mix recommendations by niche, platform, budget and audience.
• Create strategy decks and pitch narratives for brands.
• Work with research and data teams to back decisions with performance signals.
• Review campaign results and recommend optimisations for the next phase.
• Track platform and creator trends and bring fresh formats to clients.

Skills

Influencer strategy

Campaign planning

Brand marketing

Analytics

Presentation

Job description

Closes in 35 daysSales & Marketing# Influencer Marketing StrategistTurn brand marketing objectives into creator-led campaigns that make strong commercial sense.* Sector 142, Noida* On-site* Full-time* 2–5 yearsApply by: 30 Nov 2026Posted: 08 Oct 2026Apply for this role## About the role**Creators Mela**, from Clyromedia Private Limited, designs creator-led campaigns for brands across India and Nepal.As an Influencer Marketing Strategist you will translate a brand's business goals into campaign ideas, creator mixes and measurable plans that are creative and commercially sound.## Responsibilities* Understand brand objectives and translate them into campaign strategies and KPIs* Build creator mix recommendations by niche, platform, budget and audience* Create strategy decks and pitch narratives for brands* Work with research and data teams to back decisions with performance signals* Review campaign results and recommend optimisations for the next phase* Track platform and creator trends and bring fresh formats to clients## Requirements* 2-5 years of experience in influencer marketing, digital strategy, brand marketing or agency planning* Strong analytical thinking and structured presentation skills* Deep understanding of Instagram, YouTube and short-form content trends* Excellent written and verbal communication## Nice to have* Experience building strategy decks for large brands* Comfort with campaign analytics and benchmarking* Understanding of Indian and Nepali consumer markets## Perks* Shape strategy for a broad mix of brand categories* Work with a team that has live creator and performance data* Direct visibility with senior leadership and clients## Skills* Influencer strategy* Campaign planning* Brand marketing* Analytics* Presentation## At a glanceLocation: Sector 142, NoidaWork mode: On-siteJob type: Full-timeExperience: 2–5 yearsPosted: 08 Oct 2026Apply by: 30 Nov 2026