Influencer Marketing Specialist

toothsialigners; Mumbai; On-site; INR 800,000 - 1,600,000; Full time

Job summary

Toothsialigners in Mumbai is seeking a proactive influencer marketing professional to identify, onboard and manage creators across Instagram, YouTube, and emerging platforms. You will plan campaigns, negotiate collaborations, and ensure timely content delivery aligned with brand goals.

You will track performance metrics such as reach, engagement, impressions, conversions, and ROI, while maintaining creator databases and nurturing long-term relationships with influencers, managers, and agencies

Job description

• Identify, evaluate, and onboard influencers across Instagram, YouTube, and emerging social media platforms.
• Build and maintain long-term relationships with creators, talent managers, and agencies.
• Plan and execute influencer campaigns aligned with marketing objectives and product launches.
• Negotiate collaborations, manage contracts, and ensure timely content delivery.
• Develop creative campaign briefs and ensure content aligns with brand guidelines.
• Track campaign performance using key metrics such as reach, engagement, impressions, conversions, and ROI.
• Maintain influencer databases and monitor industry trends to identify new collaboration opportunities.
• Coordinate gifting, product seeding, and event-based influencer activations.