Social Media Executive

Amty Global; Sector 10; Hybrid; INR 350,000 - 520,000; Full time

Job summary

AMTY Global is seeking a Social Media & Influencer Marketing Executive to identify and partner with YouTubers and influencers, plan campaigns, and drive brand visibility across major platforms.

The role focuses on building influencer relationships, coordinating creative deliverables, and analyzing performance to optimize ROI within a dynamic marketing team.

Responsibilities

• Identify and research YouTubers and influencers to align with brand values and target audience across YouTube, Instagram, and other platforms.
• Build influencer partnerships by initiating contact, negotiating collaborations, and maintaining relationships for visibility.
• Plan and execute influencer campaigns with briefs, deliverables, and timely execution of promotions.
• Track performance metrics by monitoring reach, engagement, conversions, and ROI to gauge campaign effectiveness.
• Manage social media presence with daily posting, content scheduling, and engagement across Instagram, Facebook, LinkedIn, and Twitter.
• Collaborate with influencers and internal teams to cocreate engaging posts, reels, and videos that resonate with audiences.
• Stay updated on social media trends, viral formats, and competitor strategies for fresh campaigns.
• Prepare weekly/monthly reports on influencer activities and social growth, offering actionable insights for improvement.
• Coordinate with marketing, design, and sales teams to align influencer campaigns with brand goals.
• Manage influencer marketing budgets to ensure cost-effective partnerships and maximum ROI.

Job description

Roles and Responsibilities Social Media & Influencer Marketing Executive

Identify and research YouTubers and influencers: Continuously scout, evaluate, and shortlist relevant creators across YouTube, Instagram, and other platforms who align with the brand's values and target audience.

Build influencer partnerships: Initiate contact, negotiate collaborations, and maintain strong relationships with influencers to maximize brand visibility.

Plan and execute influencer campaigns: Design campaign briefs, coordinate deliverables, and ensure timely execution of promotional activities.

Track performance metrics: Monitor influencer content reach, engagement, conversions, and ROI to measure campaign effectiveness.

Manage social media presence: Oversee daily posting, content scheduling, and engagement across platforms like Instagram, Facebook, LinkedIn, and Twitter.

Content collaboration: Work with influencers and internal teams to cocreate engaging posts, reels, and videos that resonate with audiences.

Trend analysis: Stay updated on social media trends, viral content formats, and competitor strategies to keep campaigns fresh and relevant.

Reporting and insights: Prepare weekly/monthly reports on influencer activities and social media growth, providing actionable insights for improvement.

Crossfunctional coordination: Collaborate with marketing, design, and sales teams to align influencer campaigns with overall brand objectives.

Budget management: Handle influencer marketing budgets, ensuring costeffective partnerships and maximum ROI.