Influencer Marketing Specialist

GroomYourGram; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

GroomYourGram (GYG) is a leading influencer marketing agency in India, helping brands grow through creator collaborations and authentic storytelling. We are looking for an Influencer Marketing Manager to lead end-to-end campaigns across Instagram, YouTube, and other platforms, from influencer discovery to delivery.

You will identify and onboard creators, negotiate terms, coordinate with internal teams, and track performance to maximize ROI.

Qualifications

• 2–3 years of relevant experience in influencer marketing.
• Strong understanding of social media platforms and the influencer ecosystem.
• Excellent communication, negotiation, and coordination skills.
• Creative mindset with an eye for trending content.
• Ability to manage multiple campaigns and deadlines.
• Strong networking and relationship-building abilities.

Responsibilities

• Identify, research, and onboard relevant influencers and content creators.
• Plan, execute, and manage influencer campaigns across Instagram, YouTube and other social platforms.
• Build and maintain strong relationships with influencers, agencies, and talent managers.
• Negotiate commercials, deliverables, and campaign timelines.
• Coordinate with internal teams to ensure seamless campaign execution.
• Track campaign performance, engagement, reach, and ROI.
• Stay updated with the latest social media trends and identify new collaboration opportunities.
• Prepare campaign reports and maintain an updated influencer database.

Skills

Influencer marketing

Social media know-how

Negotiation

Communication

Campaign management

Networking

Job description

GroomYourGram (GYG) is a leading influencer marketing agency in India, helping brands grow through strategic creator collaborations, impactful campaigns, and authentic storytelling. From influencer discovery and paid collaborations to barter campaigns, store visits, and end-to-end campaign management, we create meaningful brand experiences that drive results.

Key Responsibilities

• Identify, research, and onboard relevant influencers and content creators.
• Plan, execute, and manage influencer marketing campaigns across Instagram, YouTube, and other social media platforms.
• Build and maintain strong relationships with influencers, agencies, and talent managers.
• Negotiate commercials, deliverables, and campaign timelines.
• Coordinate with internal teams to ensure seamless campaign execution.
• Track campaign performance, engagement, reach, and ROI.
• Stay updated with the latest social media trends and identify new collaboration opportunities.
• Prepare campaign reports and maintain an updated influencer database.

Requirements

• 2–3 years of relevant experience in influencer marketing.
• Strong understanding of social media platforms and the influencer ecosystem.
• Excellent communication, negotiation, and coordination skills.
• Creative mindset with an eye for trending content.
• Ability to manage multiple campaigns and deadlines.
• Strong networking and relationship-building abilities.

Why Join GYG?

Be part of a growing team where creativity meets execution. Get the opportunity to work on exciting campaigns, collaborate with creators, experiment with new ideas, and contribute to building impactful brand experiences.