Influencer Marketing Manager

Influencer.in; Mumbai; Vor Ort; INR 1.200.000 - 2.400.000; Vollzeit

Zusammenfassung

Influencer.in is seeking a seasoned influencer marketing lead in Mumbai to identify and onboard top influencers for performance campaigns. You will align brand goals with influencer content, oversee deliverables, and drive optimization of storefront performance.

The role requires strong communication, remote relationship management, and hands-on planning to ensure campaigns move smoothly from concept to completion and deliver measurable results for clients.

Qualifikationen

• 4+ years in Influencer Marketing.
• Excellent written and verbal communication skills.
• Experience maintaining professional relationships remotely.
• Strong planning skills with a clear progression from campaign creation to completion.
• Provide creative input across campaigns and projects.

Aufgaben

• Lead, identify and onboard influencers on performance campaigns.
• Maximize storefront performance by matching the right influencers with the right brands.
• Guide discussion on product and brand integration in influencers' content.
• Coordinate and manage expectations from influencers and internal team for quality and timely delivery.
• Collaborate with internal stakeholders to negotiate terms and establish commercial/strategic agreements with influencers.
• Monitor and analyze influencer performance and achieve storefront metrics.
• Discern data and extract insightful observations.
• Conduct post-mortems of campaigns and storefront performance; generate reports with key insights and recommendations.
• Develop business-driving communication strategies and assist clients with future campaign planning.

Kenntnisse

Influencer Marketing

Campaign Planning

Remote Relationships

Data Analysis

Jobbeschreibung

1. 1. Lead, identify and proactively onboard influencers on performance campaigns
2. 2. Understand and figure out how to maximize storefront performance by matching the right influencers with the right brands
3. 3. Guide the discussion on product and brand integration in influencers' content.
4. 4. Coordinate and manage expectations in terms of quality and timely delivery from influencers as well as from the internal team
5. 6. Collaborate with all internal stakeholders to negotiate the best possible terms and establish commercial and strategic agreements with influencers.
6. 7. Monitor and analyze influencer performance and achieve storefront metrics
7. 8. Discern data and extract insightful observations
8. 9. Conduct post-mortems of campaigns and storefront performance; generate reports on key insights, recommendations, and strategic adjustments to drive change for continuous improvement.
9. 10. Developing business driving & communication strategies and assisting clients with future campaign planning.

An ideal candidate should have:

1. 1. Minimum experience of 4 years in Influencer Marketing
2. 1. Excellent written and verbal communication skills
3. 2. Experience with maintaining professional relationships remotely
4. 3. Strong planning skills: Clearly lay out the steps required to execute a marketing strategy, providing a logical progression from campaign creation to completion.
5. 4. Provide creative input across all campaigns and projects