Influencer Marketing Executive

Randstad; Mumbai; Hybrid; INR 1,800,000 - 3,000,000; Full time

Job summary

Randstad is hiring an Influencer Marketing Expert for Mumbai, hybrid (2 days WFO), on a 1-year contract. The role requires 6+ years of relevant experience and involves managing influencer programs, agency partners, and community spaces.

Location is Powai, Mumbai, with general shift timing 9:30 AM to 6 PM. Two interview rounds are planned to assess candidate fit and expertise. This is a Randstad Payroll position.

Qualifications

• 3+ years in influencer marketing or social media roles
• Hands-on experience running multi-tier influencer campaigns at scale
• Strong knowledge of Instagram, YouTube, Facebook and WhatsApp formats
• Ability to build and interpret campaign trackers and justify spend
• Excellent written English and Hindi; regional language knowledge a plus
• Sharp eye for brand and content quality

Responsibilities

• Build and manage influencer roster across macro, micro and nano tiers
• Identify, vet and negotiate with creators; maintain a live creator database
• Translate briefs into creator-ready content pillars and disclosures
• Review content for brand, claims and safety; ensure compliance
• Manage seeding, product dispatch, contracts and vendor payouts
• Collaborate with agencies; lead weekly reviews and price benchmarking
• Own WhatsApp and Facebook communities; calendar, moderation and growth

Skills

Influencer marketing

Social media management

Negotiation

Campaign tracking

English & Hindi

Tools

Instagram

YouTube

Facebook

WhatsApp

Job description

Hiring for Influencer Marketing Expert for Mumbai location!!

Strong in Digital Agency Management & Campaigns Mandatory!!

Client: World's largest pure-play American consumer health company by revenue

Location: Mumbai, Powai

Exp: 6 Plus Years of relevant Experience

Tenure : 1 year contract through Randstad Payroll

Timing : General Shift 9:30AM to 6PM

Mode: Hybrid (2 Days WFO)

Interview Rounds: 2 Rounds

Must-have

• 3-6 years in influencer marketing, social media or community management brand side, agency side or creator platform.
• Hands-on experience running multi-tier influencer campaigns at scale, including briefing, negotiation and reporting.
• Strong working knowledge of Instagram, YouTube, Facebook and WhatsApp community formats, and what actually drives performance on each.
• Comfort with numbers: able to build and interpret a campaign tracker, calculate efficiency metrics and defend a spend recommendation.
• Excellent written English and Hindi; the ability to judge creator content in at least one additional regional language is a plus.
• A sharp eye for brand and content quality, and the confidence to send work back.

Good to have

• Experience in baby care, personal care, FMCG or a mother-and-baby platform.
• Familiarity with influencer discovery and analytics tools, and social listening platforms.
• Understanding of ASCI influencer disclosure guidelines and advertising compliance in regulated categories.
• Experience with paid amplification of creator content (whitelisting and partnership ads).

Key responsibilities

1. Influencer programme (macro, micro, nano)

• Build and manage the influencer roster across all three tiers, with a clear role for each tier reach and credibility at the top, relatability and volume at the base.
• Own creator identification, vetting and negotiation alongside agency partners; maintain a live database of onboarded creators with rates, past performance and category conflicts.
• Translate brand and campaign briefs into creator-ready briefs: content pillars, hooks, must-say messages, do-not-say list and mandatory disclosures.
• Review and approve content at script and pre-publish stages for brand, claim and safety accuracy.
• Manage the seeding calendar, product dispatch, contracts, usage rights and timely vendor payouts.

2. Agency collaboration

• Act as the day-to-day point of contact for influencer and social agency partners; set expectations on quality, turnaround and cost efficiency.
• Run weekly work-in-progress reviews, quarterly performance reviews and scope discussions.
• Benchmark agency-proposed creator costs against the market and negotiate for better value per deliverable.

3. Community management WhatsApp & Facebook

• Own the parent communities on WhatsApp and Facebook: content calendar, moderation standards, member growth and retention.
• Design engagement mechanics expert AMAs, ritual challenges, seeding drops, polls and UGC prompts that keep the community active without turning it into a broadcast channel.
• Handle member queries and escalte product, safety or complaint issues to the right internal team within defined timelines.
• Mine community conversation for consumer insight and feed it back into brand, innovation and content planning.

4. Performance tracking & reporting

• Maintain a single source of truth campaign tracker: deliverables, live dates, spends, reach, views, engagement rate, saves and shares, CPM/CPV and cost per engagement by tier and creator.
• Publish post-campaign reports with clear reads on what worked, what did not, and what changes next time.
• Build a performance benchmark library by tier, content pillar and platform so future planning is data-led rather than instinct-led.
• Track competitive influencer activity in baby care and flag shifts in creator, format or spend patterns.

5. Ideas & experimentation

• Bring new content formats, platforms and creator categories into the brand plan each quarter.
• Run structured pilots small budget, clear hypothesis, clear read before scaling.
• Explore always-on advocacy models beyond campaign bursts: brand ambassador programmes, affiliate and commerce-linked creator activity, and expert advocacy.