Influencer Marketing Manager

Only Much Louder; Mumbai; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Only Much Louder is seeking a Senior Social Media & Influencer Lead to shape youth-centric campaigns across social channels. You will design and execute influencer programs, analyze trends, and collaborate with brands and creators to deliver measurable impact.

You will manage a team, oversee multiple campaigns, maintain relationships with senior clients, and drive growth through innovative formats, data insights, and performance metrics while staying ahead of platform changes.

Qualifications

• 7+ years of hands-on experience with youth-centric brands on social media & influencer campaigns.
• Strong ability to analyze trends and translate insights into campaigns.
• Proven track record in managing teams and multi-project delivery.

Responsibilities

• Lead integrated influencer marketing strategies and ideas aligned with brand objectives.
• Develop always-on influencer programs and long-term creator partnerships.
• Manage client relationships and ensure campaign KPIs and ROI are met.

Skills

Influencer marketing

Social media strategy

Team leadership

Communication skills

Trend analysis

Job description

Job Description:

About Us

About OML

Only Much Louder Entertainment is a market-leading, full-service creative and entertainment business network that has instigated pop culture for over two decades by creating iconic moments across television, digital content, fan experiences, branded entertainment, and in the artist-creator community. Celebrated for creating India's first multi-genre music festival, the NH7 Weekender, Only Much Louder has built India's independent music and comedy scene from the ground up. We won the first-ever Branded Content and Entertainment Cannes Lion for 'Dewarists' and have been the first homegrown content business to have a strong footprint in over 22 countries.

Our Businesses Include

• Move Over: OML's creative agency on a mission to bury the boring. Turning ads into entertainment people actually want to watch, share, and talk about. We help brands act like creators and build fandoms, not just followings.
• Hypothesis: One of India’s fastest growing creator-first & influencer marketing agencies, specializing in data-driven solutions to connect brands with the right audiences
• OML Talent: OML's legacy business representing over 90+ of the most influential creators, comedians, writers, and storytellers shaping India’s entertainment landscape.
• OML Studios: India’s premier production house developing original IPs for leading OTT platforms. Also helps brands conceptualise and produce original IPs, manage syndication and licensing.
• EighteenSixtyTwo: Bacardi’s offsite content and advertising agency, with campaigns in 20+ countries, delivering top-tier creative and content marketing solutions.
• OML Sports: A creative content studio crafting high-impact ads, social media campaigns, and sportainment content for leading teams and leagues. We bring sports stories to life with innovative formats and audience-first storytelling.

About The Role

We are looking for an individual with 7+ years of experience in working with youth-centric brands on social media channels, & influencer marketing with a deep understanding of digital trends & the necessary skills to analyze, plan & execute social media campaigns while working with brands and creators/ influencers. If you are someone who is full of great ideas that can influence positive change through visual content and communications, check out more details below.

Key Responsibilities

• Manage multiple accounts, and develop positive working relationships with clients at senior levels
• Develop integrated influencer marketing strategies and ideas aligned with brand and business objectives.
• Identify opportunities for always-on influencer programs and long-term creator partnerships.
• Maintain an updated influencer database and creator performance benchmarks.
• Identify emerging creators before they become mainstream.
• Drive client retention, renewals, upsells and client satisfaction
• Act as a strategic advisor to clients on creator economy trends.
• Recommend new creator formats, platform innovations and cultural opportunities.
• Build long-term influencer frameworks instead of campaign-first thinking.
• Drive experimentation and pilot new influencer models.
• Identify white-space creator opportunities.
• Benchmark competitors' influencer strategies.
• Overseeing campaigns and projects to a specific schedule and within an agreed budget
• Partner with internal cross-functional teams to understand customer goals and key performance metrics and exceed those goals throughout the campaign
• Monitor campaigns and analyzes data obtained and make relevant changes in strategy to maximise impact and meet set KPI
• Define campaign KPIs aligned with business objectives.
• Measure ROI, EMV, CAC, CPM, CPE, Brand Lift, etc.
• Present post-campaign insights and strategic recommendations to clients.
• Build quarterly and annual performance reviews.
• Conduct research and study the social media landscape, trends, current benchmark patterns, and consumer behaviour
• Plan the brands' social media programming with the team based on monthly cadence, BAU, festive and marketing calendar
• Maintain a healthy P&L for the team ensuring high efficiency, performance and profitability
• Lead and encourage teams to perform to the best of their ability
• Manage the team's workflow and load
• Ensure timely team reviews & OKRs
• Work closely with the management to think through the brief, the insight, the approach and the strategy for new business development
• Develop and execute influencer marketing strategies and creative campaigns
• Ongoing identification and qualification of new influencer talent
• Negotiate and contract influencers on behalf of our clients, particularly in securing advertising rights for the content
• Provide recommendations on contracted deliverables per influencer and activation strategies
• Provide ongoing reviews of influencer-contracted deliverables
• Identify and build relationships with prominent influencers and KOLs
• Attend relevant events for networking and business purposes
• Stay updated on platform algorithm changes, creator economy trends, and emerging social platforms.

Skills

• Well-versed with India’s digital content trends and creators
• Strong written and verbal communication skills
• Experience in having worked with youth-centric brands and managing their high volume and large scale influencer mandates
• Experience in managing teams
• Time management skills & ability to multi-task and wear multiple hats in an organization
• Presentation skills - should be able to present plans to clients & break down briefs to in-house teams

Our Values

• We build opportunities for our artists, brands and fans; and It's important for us to be reliable and efficient
• We demonstrate honesty, excellence and commitment to success
• It's not my job is not part of our vocabulary, we even stuff envelopes
• We make mistakes, but only learn from them to build resilience
• We take care of ourselves and our colleagues
• We are our own managers
• We are committed to equality and inclusion
• We are mindful of the strain on the Earth's resources and are committed to reversing the trend with our behaviours where possible

Thank you!

Thank you for taking the time to go through the opportunity we have to offer.

If you apply, please do not share your photo, age, gender, religion or ethnicity in your resume. You do not even need to share your last name. (We want to eliminate biases on any of these parameters while we decide on our shortlisted candidates)

We will get in touch with you if your profile gets shortlisted.