Influencer Marketing Manager

Kinnect; Mumbai; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Kinnect is building a powerful influencer marketing engine in Mumbai. We seek a Manager - Influencer Marketing to own marquee client relationships and drive flawless campaign execution.

You will lead a POD of account executives and orchestrate campaigns end-to-end, collaborating with Creative & Strategy, Buying, and Content teams to elevate every deliverable. Ideal candidates bring 4–6 years in client servicing or influencer marketing, strong leadership, and comfort with Generative AI tools for

Qualifications

• 4–6 years of experience in client servicing, account management, or influencer marketing (agency background preferred).
• Comfortable leveraging Generative AI tools for research, workflow automation, and campaign optimization
• Strong understanding of the influencer ecosystem – from creators and platforms to content formats and engagement metrics.
• Proven track record of leading campaigns and managing high-value clients.
• Excellent people leadership skills – able to mentor, inspire, and drive a team.
• Natural problem-solver with the ability to balance brand needs, creator management, and operational realities.

Responsibilities

• Client Ownership: Build and nurture senior client relationships, deeply understand their business, and act as their go-to for influencer marketing solutions.
• Cross-Functional Collaboration: Work closely with internal Influencer Creative & Strategy, Buying, and Content teams to ensure brand objectives are brought to life seamlessly.
• Campaign Leadership: Drive end-to-end execution – creator shortlisting, briefing, content delivery, feedback integration, approvals, and go-live.
• People Leadership: Lead and mentor a POD of executives, ensuring they are aligned, motivated, and delivering gold-standard output.
• Operational Excellence: Ensure strict adherence to timelines, budgets, and processes, minimizing escalations and maximizing client satisfaction.
• Insight & Reporting: Deliver post-campaign reports with actionable learnings to inform future strategies.
• Innovation & Thought Partnership: Proactively bring new influencer ideas, formats, and cultural insights to the table for clients.

Skills

Client Servicing

Account Management

Influencer Marketing

Team Leadership

Campaign Management

Tools

Generative AI

Job description

We are building one of the most powerful influencer ecosystems in India, and at the heart of it is our Project Management team. As Manager - Influencer Marketing, you will act as the brand custodian, managing marquee client relationships while driving flawless influencer campaign execution.

You will lead a POD of account executives and orchestrate the entire lifecycle of campaigns – from understanding business objectives, translating them into influencer strategies, to ensuring every deliverable goes live seamlessly and makes impact. Alongside clients, you will also work closely with our Influencer Creative & Strategy, Buying, and Content teams to ensure campaigns are not just executed, but elevated.

This is a role for someone who thrives on both client servicing finesse and operational excellence. If you are as comfortable in boardrooms as you are in creator green rooms, this role is for you.

What You’ll Do

• Client Ownership: Build and nurture senior client relationships, deeply understand their business, and act as their go-to for influencer marketing solutions.
• Cross-Functional Collaboration: Work closely with internal Influencer Creative & Strategy, Buying, and Content teams to ensure brand objectives are brought to life seamlessly.
• Campaign Leadership: Drive end-to-end execution – creator shortlisting, briefing, content delivery, feedback integration, approvals, and go-live.
• People Leadership: Lead and mentor a POD of executives, ensuring they are aligned, motivated, and delivering gold-standard output.
• Operational Excellence: Ensure strict adherence to timelines, budgets, and processes, minimizing escalations and maximizing client satisfaction.
• Insight & Reporting: Deliver post-campaign reports with actionable learnings to inform future strategies.
• Innovation & Thought Partnership: Proactively bring new influencer ideas, formats, and cultural insights to the table for clients.

What We’re Looking For

• 4–6 years of experience in client servicing, account management, or influencer marketing (agency background preferred).
• Comfortable leveraging Generative AI tools for research, workflow automation, and campaign optimization
• Strong understanding of the influencer ecosystem – from creators and platforms to content formats and engagement metrics.
• Proven track record of leading campaigns and managing high-value clients.
• Excellent people leadership skills – able to mentor, inspire, and drive a team.
• Natural problem-solver with the ability to balance brand needs, creator management, and operational realities.

Why Join Us

• Be part of India’s most awarded digital-first agency.
• Work with some of the biggest brands and creators in the country.
• Lead high-visibility campaigns that shape conversations and culture.
• A dynamic environment where creativity meets execution excellence.